Memphis AdFed eNews

What She's Not Tell You: Why Women Hide the Whole Truth and What Marketers Can Do About It

2010-05-10T17:10:00.000-07:00

Thursday, May 27th Luncheon

Featured guest: Jen Drexler, author and co-founder of Just Ask A Woman consultancy

Jen Drexler is a straight shooter who isn’t afraid to ask women challenging questions about intimate subjects. Thanks to her trend-spotting, strategic insight and clear focus on female consumers, Drexler is a national expert on marketing with women. She is a founding member of the New York based consultancy Just Ask a Woman and is the co-author of the agency’s new book What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It. (2010)

Jen is sought after for her non-traditional qualitative research approaches. Her company has worked with more than 90 blue chip companies including Bloomingdale’s, Best Buy, Jergen’s, Estee Lauder, Westin, Kraft Foods, IKEA and Citigroup. She is frequently interviewed about why women do what they do and what it means for marketers and has had appearances on The Today Show, CNBC, Fox Business and NPR and interviews in The San Francisco Chronicle and Advertising Age. Her perspective is captured (almost compulsively) through social media channels, posts on the company’s blogs and Tweets as well as bylined content for magazines like Marie Claire and blogs like WorkingMother.com.

Jen’s background includes consumer trend forecasting and public relations. She was previously the TalentBank Director for Faith Popcorn’s BrainReserve and before that she was a public relations specialist for Nike Communications specializing in luxury brands and for Ketchum Communications specializing in biotechnology projects. In 2008, Jen won Advertising Women of New York’s prestigious Changing the Game Award and has been the keynote speaker for her alma mater Lehigh University’s Honors Convocation. She lives in Maplewood, NJ with her husband and toddler twins.

Thursday, March 27th
11:45am-1:00pm
UofM Holiday Inn, 3700 Central Avenue
Free for AAF Memphis
$25 for guests

RSVP today

Rebuild Government Discussion

2010-05-10T15:02:00.000-07:00

Have a say in the future of Memphis/Shelby County

The Memphis & Shelby County Charter Commission began with a blank slate, and in the coming weeks, its task forces will make recommendations and they're asking for voters to share their opinions.

Charter Commission meetings are open for all citizens to attend, but because many of us don't have the time, the Commission has asked Rebuild Government to act as a conduit for the public's ideas and recommendations. Currently, one of our local advertising professionals, LeeAnn Christopherson, is working with Rebuild Government to help foster a countywide conversation about what we want in a new government.

So, do your future a favor and join in as we share ideas of how it could increase efficiency and end duplication; how it could jump start our economy; how it could make our neighborhoods safer; how it could save money; how it could eliminate red tape and bureaucracy, and most of all, how a new government could work for everybody in every part of our community.

Tuesday, May 25th
5:30 - 7:00 PM
Rebuild Government's Offices
3485 Poplar Avenue Suite 245
Memphis, TN 3811

RSVP by May 21st to info@aafmemphis.org

Research, Aim, Fire: How Research Guides Branding

2010-05-10T14:57:00.001-07:00

Presented by Message Factors, Inc.

"Research, Aim, Fire" is a 45-minute presentation consisting of a series of case studies that illustrate specific applications of marketing research. Each case study covers one or more common marketing scenarios, including issues related to branding, positioning, and advertising. The case studies include a discussion of the overall marketing concepts that apply to each scenario, and how research can be used to guide decision-making.

Several of the case studies discussed in this presentation involve research conducted by Message Factors in conjunction with advertising agencies and marketing consultants, demonstrating the usefulness of research in branding, positioning, and other critical areas.

This presentation is designed for advertising agencies, marketing consultants, marketers, and others who:
--Are responsible for branding, marketing, or advertising initiatives
--Use research to guide strategic decisions
--Are in a position to recommend research methodologies within their companies or to clients

Tuesday, May 25th
9:00 - 10:30 AM
The Community Foundation
1900 Union Avenue

RSVP to info@aafmemphis.org

Free Lunch

2010-05-06T10:49:00.000-07:00

Who said there is no Free Lunch?

Right now, we are offering a special deal. If you become a member of AAF Memphis before May 27, 2010, your membership dues will cover you through June 30, 2011. Which means you get 2 months for free - the May and June luncheons. A 12-month membership is $225 in annual dues plus a one-time $25 initiation fee. Membership includes your lunch at monthly luncheon programs, discounts for seminars, discounts for ADDY entries and tickets, and more. With this offer, you get 14 months for the same price as 12 months. Sign up for your Free Lunch today.

District ADDY Winners

2010-05-06T10:42:00.001-07:00

Congratulations to the following local agencies/companies that won at the District ADDY awards:

Archer>Malmo
Counterpart Communications
CS2 Advertising
Greater Memphis Chamber
Harvest
inferno
Live From Memphis
Oden
Red Deluxe
Tactical Magic

Awards will be presented at the AAF Memphis luncheon on Thursday, May 27th at the U of M Holiday Inn. The luncheon begins at 11:45.

April/May Events and News at a Glance

2010-04-19T16:03:00.000-07:00

Join AAF before April 22nd, pay no intitation fee. And bring a guest to our Breakfast Marketing seminar ($50 value)
It won’t last long, but it’s a great promotion and a perfect reason to sign up and start taking advantage of AAF member benefits today. Click here to join.

Thursday April 22nd
Marketing Breakfast Seminar with “Nametag Guy” Scott Ginsberg
Learn how to be that guy. Or brand. Just learn how to be unforgettable at our special breakfast seminar with this high-energy national speaker.

Our AAF Memphis 2010-2011 Board and Officers have been nominated!
Please take a look at our newest crop of AAF nominees before we vote in May. Know someone that needs to be on the list? All nominees must be entered by April 22nd.

Thursday, April 29th
Larry Shaw receives the AIGA Design Fellows Award
We join AIGA in honoring the late Larry Shaw for his contributions and achievements in the Memphis design community at the Stax Museum.

Thursday, May 6th
Get Funky! With the Funky Furniture and Art Party
It’s our umpteenth year and it’s for a great cause – raising money for local ad students to go to the National Student Advertising Competition. Join us at the Young Ave. Deli and get funky.

Thursday, April 29th - Larry Shaw honored by AIGA

2010-04-19T15:58:00.000-07:00

Larry Shaw to receive AIGA Design Fellows Award
We are joining AIGA Memphis in honoring the late Larry Shaw as a recipient of the AIGA Fellow Award, which recognizes the contributions and achievements of leaders in the Memphis design community.

Shaw’s design contributions are vast, but he is most well known locally for his work at Stax Records, including the international branding of the company. Shaw developed not only the Stax logo, but worked diligently on album covers, advertising campaigns, marketing promotions and eventually led the company’s film division. After Stax folded in the mid-1970s, Shaw opened The Shaw Group, the south’s first African American-owned, full-service advertising agency.

Guests set to pay tribute to Shaw during the reception include Al Bell, Kim Shaw Brisco, Deannie Parker, Howard Roberson and Michael Thompson.

There will be a reception starting at 5:30pm, followed by a panel discussion of his life and design legacy, and an brief award presentation to his family.

April 29, 2010
5:30 - 7:30 p.m.
STAX Museum of American Soul Music
926 E. McLemore Ave. Memphis, TN 38106

This is event is free, but seating is limited and you must RSVP to 901-728-5464 by April 26, 2010!

Thursday, May 6th - Get Funky!

2010-04-19T15:53:00.000-07:00

With the Funky Furniture and Art Party!
Set aside a little time for a good cause and get your funk on with AAF Memphis. It's our umpteenth annual Funky Furniture and Art Auction, 6-9pm at Young Avenue Deli. Artists and surprise guests from all over Memphis have donated their funky creations to our silent auction, proceeds of which will send local U of M students to the National Student Advertising Competition. Plus, catering by Soul Fish Cafe and a great crowd

$10 for AAF and AIGA members
$15 for non-members
$5 for students

6 - 9 p.m.
Young Ave. Deli
2119 Young Avenue
Memphis, TN 38104

Questions? Email our co-chairs Cynthia Saatkamp or Gaines Conaway.

2010-2011 Board and Officers Nominated

2010-04-19T15:49:00.000-07:00

The following candidates have been nominated by the Election Committee to serve on the 2010-2011 AAF Memphis Board of Directors:

Officers
Marcia Anthony (ABC 24 WPTY), President
Pam Branham (Running Pony), 1st Vice President
Dan Barron (Entercom Radio), 2nd Vice President
Darnell Settles (archer>malmo), 3rd Vice President

2009-2011 Board Members
Gaines Conaway (Elvis Presley Enterprises)
Trace Hallowell (Tactical Magic)
Blaine Loyd (Red Deluxe)
Iddo Patt (Modern Production Concepts)
Pam Routh (7 Second Solutions)
Rod Starnes (Running Pony)

2010-2012 Board Members
Penelope Baer (Contemporary Media)
Greg Campbell (Baptist Healthcare Communication)
Kelly Chaddick (ServiceMaster by Cornerstone)
Andrew Holliday (Harvest Memphis)
Colleen Radish (Inferno)
Jim Tumbrink (IDEX)

If you would like to nominate an additional candidate, you may do so at the April 22nd breakfast meeting. The nominee must be a Regular Member in good standing, and the nomination must be signed by 10 Regular Members in good standing.

Specifically, the AAF Memphis bylaws state: “Additional nominations for Board of Directors, Third Vice President, and Second Vice President may be made by any Regular Member, and signed by ten Regular Members in good standing at the April meeting and such nominations shall be placed upon the election ballot.”

Voting will take place at the luncheon meeting on May 27th. The new Board will be installed at the luncheon meeting on June 24th.

Thanks to the Election Committee members for recruiting such outstanding leadership: James Atkinson, Chair, Maury Tower, Rikki Boyce, Hallie Conaway, Donna Gordy, Susan Ewing, and Mickey Woodham.

April 22nd - Breakfast Seminar

2010-04-08T19:37:00.000-07:00

“Learn How to Create an Unforgettable Brand” with Scott Ginsberg

Instead of our usual luncheon, this month we’ll enjoy breakfast, while hearing public speaking guru Scott Ginsberg reveal his 47 secrets to becoming an unforgettably authentic presence in your field. Known as “The Nametag Guy” for wearing a nametag 24/7, Scott’s written eight books and an award-winning blog dedicated to positioning your value and increasing your visibility.

Scott Ginsberg is a high-energy speaker, known nationally for his unorthodox motivational skills and promotional acumen. Scott will reveal his secrets to help entrepreneurs maximize their credibility, uniqueness, authenticity and memorability in the eyes of their customers and prospects. You're guaranteed to walk away with a new outlook on how to present to clients, coworkers and prospects.

Thursday, April 22, 2010
8:00 AM - 10:00 AM
U of M Holiday Inn - 3700 Central Avenue

Free for AAF Members and PRSA members
$25 for Non-members

Feb. 27th - ADDYs Judgment Day Event

2010-02-12T06:46:00.000-08:00

The combatants are ready. They've trained for this moment all year long. In each corner, Memphis' strongest, most dangerous work stands ready to crush the opposition. Single print pieces looking to creatively pile drive direct mail entries. Mixed media campaigns that could dominate in a titanic tsunami of tag team terror.

What is it? It's ADDYs Judgment Day. For one night only! In the arena of creative sweat and blood! In the end, only one entry will be the last man standing, holding the belt.

This Saturday, February 27th comes an event you simply cannot miss. Head over to the ADDYs site - www.addysjudgmentday.com and order your tickets to the biggest show of the year. If you get your tickets before February 19th, you'll save $10 each. Order in groups of 10 will save you even more. What are you waiting for, brothers?

Ticket prices:
AAF Memphis Members $55
After February 19 $65

Nonmembers $65
After February 19 $75

10 or more $45
After February 19 $55

Students $20

Jan. 14th - ADDY Entries Due!

2010-01-12T08:24:00.000-08:00

Are you ready for Judgment Day? You know I'm referring to ADDYS 2010: Judgment Day, brother. And if you aren't ready, you're going to be crushed like some weak sauce Jabroni.

So get your best work together and get this year's rules, fees and entry procedures over at this year's ADDY site.

Remember: Entries are due Thursday, January 14th - so don't miss out!

Questions? Contact Pam Branham at 901.413.2105 or drop her an email.

January 28th - Luncheon with James Datri, AAF President & CEO

2010-01-12T08:15:00.000-08:00

Are you wondering about the outlook for the Marketing & Advertising industry in 2010? Join us for our monthly luncheon and hear James Datri, President and CEO of American Advertising Federation (AAF) speak about the challenges we face in our industry and how AAF is working to help.

We also will be recognizing an individual who has made outstanding contributions to advertising and who has been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern by presenting the Silver Medal Award.

January 28, 2010
11:45 AM – 1:30 PM
U of M Holiday Inn

Free for AAF Members
$25 for Non-members

RSVP to info@aafmemphis.org

Feb. 4th - Roundtable Discussion

2010-01-12T08:08:00.000-08:00

Guerilla Marketing – Unconventional Strategies for Outsmarting Your Competition

Lori Turner, managing partner of RedRover Sales & Marketing, served as a ghost writer for "The Complete Idiot's Guide to Guerilla Marketing." In this session titled "Guerilla Marketing - Unconventional Strategies for Outsmarting Your Competition," Lori will explain why guerrilla marketing works and 10 types of guerilla marketing that you may have never heard of. She'll also share examples of brands using guerrilla marketing -- some successfully and some not so much. She'll wrap up the presentation by walking you through the six steps to creating your own winning guerilla strategy. Don't miss this unique opportunity to learn how to leverage your inner-guerrilla!

February 4, 2010
11:30 AM – 1:00 PM
Emerge Memphis – 516 Tennessee Street

$20 – AAF members
$35 – Non-members
(includes a boxed lunch)

RSVP today to info@aafmemphis.org
Payment is required at time of reservation

Feb. 19th - Roundtable Discussion

2010-01-12T08:04:00.000-08:00

Ten Trends That Will Shape 2010

JWT, one of the world’s largest advertising agencies, has released its fifth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead. Ann Mack, Director of Trendspotting with JWT, will speak about the key shifts that will drive consumer thinking and behavior. Seating is limited.

February 19, 2010
9:00 AM – 11:00 AM
The Community Foundation – 1900 Union Avenue

$35 – AAF Members
$50 – Non-members

RSVP prior to February 1, 2010 to info@aafmemphis.org
Payment is required at time of reservation

Reminder - ADDY Reel at the Brooks and AAF Grizzlies Night

2009-11-09T07:13:00.000-08:00

National ADDY reel showing this Thursday, November 12th.
We know you didn't want to forget. Come out for a delightful evening with your peers and take in the advertising work that was judged best in the nation last year. You might see something you recognize, you might get inspired - but you'll definitely have fun.

Memphis Grizzlies AAF Appreciation Night 12/8 - Get Tickets Now!
We wanted to remind you that we've still got a special price on tickets for AAF Appreciation Night with the Memphis Grizzlies on Tuesday, December 8th. But this is a popular game (featuring LeBron James and the Cleveland Cavaliers) so tickets are selling fast! So if you want to go, you need to reserve your tickets by Thanksgiving.

AAF members, friends, and family will have access to discounted tickets as well as the opportunity to participate in the Grizzlies’ fan tunnel. So you can slap high-fives with the Grizzlies, and help pump them up as they enter the court directly before the game!

Tickets start at just $15 in the terrace level, or $80 to sit in the First Tennessee Club Level. Call for available seat locations.

For more information, or to get your seats, contact Martin Taggart at 901-205-1459 or mtaggart@grizzlies.com.

AAF Memphis – October Updates At A Glance

2009-10-07T11:45:00.000-07:00

We’re looking for Silver Medal Award Nominees.
Calling all local legends and pioneers. Do you know someone deserving of the prestigious Silver Medal Award? Let us know who you think should be honored by October 9, 2009 The award will be presented to the recipient at the January luncheon. Link to the section on the AAF Memphis Web site.

Tactical Magic awarded a National ADDY
A Silver National ADDY was awarded to Tactical Magic for the logo development for Utopia Animal Hospital.

October 15th-18th – AdFed Auction Preview Dates
October 19th-30th – AdFed Auction Is Online
Don’t miss your chance to score big on some great deals on donated media buys, services, goods and entertainment. Find out more or check out the auction.

October 20th, 5:30pm – Social at Old Venice
Bring a friend and enjoy 2 for 1 beer specials. It’s an opportunity to catch up with others in the industry and network. Old Venice is located at 368 Perkins Ext., just south of Poplar. Stop by on the way home from work.

October 22nd, 11:45pm – Luncheon with Steve Bassett of the Martin Agency
This nationally awarded Creative Director will share insights about building GEICO into a star brand. Find out more…

October 26th, 8:30-9:30am – Tax Breakfast at Dixon Hughes
Join Marc Grossman and Jack Small of the Dixon Hughes PLLC State and Local Tax team for a roundtable learning breakfast. Seating is limited, reserve your spot today. Find out more…

November 12th – National ADDY reel showing
Get inspired by National ADDY-winning work and root for our local entries. More information coming soon.

December 8th – AAF Memphis Night at the Grizzlies
Special ticket prices for AAF members to see the Griz take on LeBron James and the Cleveland Cavaliers. Find out more…

Thursday, October 22nd Luncheon: “GEICO. Behind the Brand” with Steve Bassett of the Martin Agency

2009-10-07T11:41:00.000-07:00

Unless you’ve been living under a rock, you’ve seen GEICO commercials. Or you’re a gecko. Maybe a caveman. Or a pile of money with googly eyes. The point is: GEICO is one of the most successful and well-known brands in America. How did that happen?
That’s what Steve Bassett, Creative Director at the Martin Agency is here to tell us. When he’s not overseeing GEICO and a little brand called Wal-Mart, Steve’s been named Richmond’s Ad Person of the Year. He’s watched the GEICO cavemen go from an ad to a sitcom. He’s been interviewed by Katie Couric and Diane Sawyer. He’ll be explaining how over just 15 years, GEICO and the Martin Agency have built a superstar brand.
Want to know more about Steve? Check out his awesome blog: mostlytrueadstories.com.

October Luncheon with Steve Bassett
Thursday, October 22nd
11:45 - 12:45
U of M Holiday Inn - 3700 Central Avenue
Free to AAF Memphis members
$25 for guests
$10 for students
RSVP today.

Tuesday, December 8th is Memphis Grizzlies AAF Appreciation Night.

2009-10-07T11:12:00.000-07:00

The Memphis Grizzlies have teamed up with AAF to provide a special night for AAF members! On Dec 8th, when the Grizzlies take on the Cleveland Cavaliers, AAF members, friends, and family will have access to discounted tickets as well as the opportunity to participate in the Grizzlies’ fan tunnel.

Slap high-fives with the Grizzlies, and help pump them up as they enter the court directly before the game! Tickets start at just $15 in the terrace level, or $80 to sit in the First Tennessee Club Level. Call for available seat locations.

This is the most popular game on our schedule, and WILL SELL OUT, so order your tickets ASAP to not miss out! For more information, or to get your seats, contact Martin Taggart at 901-205-1459 or mtaggart@grizzlies.com.

Thursday, September 24th Luncheon: The ABCs of Business Persuasion with Dale Brakhage

2009-09-09T12:44:00.000-07:00

IMPORTANT NOTE: This month’s luncheon will be at the Fogelman Executive Center, which is across the street from our usual luncheon room at the Holiday Inn.

You might think you’ve got a good handle on the ABCs, but you haven’t met Dale. With a unique outlook and an even more unorthodox presentation style, Brakhage’s visit is sure to bring something new and exciting to the table. But be warned, this isn’t your typical speaker. Dale promises a highly interactive presentation, NOT just another PowerPoint recitation. Brakhage promises that creatives, account executives and client-siders will all learn real skills that they can use IMMEDIATELY. Simply put, the more persuasive you are, the more you get what you want. And everyone can use a little more of that. Reserve your spot today! Bring a guest and get a chance to win complimentary dues for the following year (see details below).

September Luncheon with Dale Brakhage
Thursday, September 24th
11:45 - 12:45
U of M Fogelman Executive Center - 330 Innovation Drive

Parking available in the garage next to the Fogelman Executive Center
Free to AAF Memphis members
$25 for guests
$10 for students

RSVP today.

Bring AAF Memphis a new member and you could win a grand

2009-09-09T12:42:00.001-07:00

When you think about AAF Memphis, you think of professionals, great speakers, networking opportunities and more. But our club is only as great as our members. Simply put we need more of you. Even better, we’re willing to pay to find new members. That’s right, we’ll actually pay you. But only if we hit our goal of 160 members.

To get started:

As a member, if you bring a guest to the September luncheon, your name will go into a hat for a drawing to win complimentary dues for the following year. All you have to do is bring a guest to the luncheon.

It gets better:

All members who recruit new dues paying members from August 27-December 31, 2009 will be eligible for a monthly prize drawing awarded at each monthly luncheon. Monthly prizes include dinner out, movie passes, spa treatments, and HD Radio and more.

The big finale:

In January, if we reach our goal of having 160 members, AAF Memphis will draw a name from all members who recruited new members and that person will win a grand prize. The more members one recruits the more chances to win.

Grand Prize: $1,000 VISA or American Express Card *

*goal must be achieved to award grand prize

So what are you waiting for? Grab the guy in the office next door and bring him to a luncheon. Every member has a chance of winning complimentary dues. And any person you encourage to join the club gives you a cool shot at a great monthly prize or even a $1000. Not only that, but your club needs your support, so this is your chance to make AAF Memphis a stronger, more vital organization. Let’s do it!

Ad Fed Auction 2009 begins October 19th

2009-09-09T12:38:00.001-07:00

You heard that correctly. After last year’s amazing success, we’re sure that everyone is excited to see what this year’s auction will bring. Whether it’s an incredible steal on a media purchase or any other service you’re in need of, Ad Fed Auction isn’t one to miss. From October 19-30, you’ll have your chance to score big on some great deals at auction.aafmemphis.org.

Even better, as a supporter of AAF Memphis, you have a wonderful opportunity to donate and make a difference in our organization. We welcome donations of advertising time or space for TV, radio, newspaper, magazine, outdoor – in fact, any media outlet. We also want to see donations of PR, copywriting, art direction, production, photography, talent, printing, paper, Internet design, and other business services.

Just as welcome are non-advertising donations such as entertainment tickets, hotel or restaurant gift certificates, golf outings, sports tickets, memorabilia and collectables, fine jewelry, spa packages, consumer retail or services gift certificates, and one-of-a-kind items.

So call Don Fancher at 901-528-5283 or email auction@memphisadfed.org for more information and to make a donation.

And set your calendar reminder for October 19^th. Or you might miss out on an awesome chance to bid.

What else is coming in October?

2009-09-09T12:35:00.000-07:00

Aside from the Ad Fed Auction, we’ve got a lot of excellent opportunities for your professional growth in October. Here’s a peek at some of what’s coming down the road.

Thursday, October 22^nd Luncheon: Steve Basset, Creative Director at the Martin Agency

Don’t miss your chance to hear from one of the top creatives at the Richmond, VA agency renowned for innovative campaigns for UPS, GEICO, Wal-Mart and more.

Monday, October 26^th Roundtable: Optimize Your State and Local Tax Posture

8:30 - 9:30 a.m. at Dixon Hughes, 999 S. Shady Grove, Suite 400

Join Marc Grossman and Jack Small of the Dixon Hughes PLLC State and Local Tax team for a roundtable learning breakfast. They’ll be on hand to explain how state and local governments are facing tight budgets, causing them to seek to generate additional revenue through indirect taxes, which are increasing the tax burden on the advertising industry. They’ll also:

· Discuss certain sales and use tax nuances and trends with respect to the marketing and advertising industries.

· Provide an overview on the potential pitfalls and opportunities with respect to unclaimed property compliance.

· Conclude with an audience dialogue concerning the current state and local tax landscape including various credits and incentives available and tax issues or trends that might be impacting your business.

Don’t miss out on potential tax savings! Register to ensure you are optimizing your state and local tax posture from a tax revenue maximization and tax minimization perspective.

October Roundtable at Dixon Hughes

$15 for members

$30 for non-members

Space is limited, RSVP today at info@aafmemphis.org

Thursday, August 27th Luncheon: Fueling New Business Through Social Media Featuring Michael Gass

2009-08-13T12:39:00.000-07:00

Facebook. Twitter. SEO. Blogs. Web 2.0 They’re all novel, but how do they add up to new business? Michael Gass is an expert on the matter. In his words, “Consumers have turned away from media channels that built the agency industry and have moved toward emerging Internet media. Ad agencies must build new interactive competencies quickly in order to survive.” But where to begin? Should your agency have a blog? Why is SEO critical to your business? Michael is here to help.

As a new business account whiz and consultant for agencies throughout the Southeast from Alabama, Michael is coming to share his social media tactics with you. If there is anything more important at this time than new business and social media, we’re not sure what that could be. So sign up and reserve your spot while you can, this is bound to be a very popular luncheon.

For more information about Michael Gass, go to fuelingnewbusiness.com

August Luncheon with Michael Gass
Thursday, August 27th
11:45 - 12:45
U of M Holiday Inn - 3700 Central Avenue
Free to AAF Memphis members
$25 for guests
$10 for students

Special Roundtable Forum with Michael Gass, August 27th

2009-08-13T12:38:00.000-07:00

Before the luncheon on Thursday, August 27th, we’re offering you an opportunity to meet with Michael Gass for a small roundtable discussion forum. Seating is limited, so be sure to reserve a spot early. Contact Sally at adfed1@memphisadfed.org to reserve your spot today.

Michael Gass Roundtable

8:30 a.m. – 10:00 a.m.

Location: TBD

$10 for members
$15 for non-members

AAF members get a discount on movie tickets at Brooks Museum.

2009-08-13T12:37:00.000-07:00

Thanks to our relationship with the Brooks Museum, we’re happy to announce special discounted tickets for upcoming art films. Here are just a few of the movies that you won’t want to miss.

Art & Copy

Thursday August 27th, 7:30pm

$7 for non-members,

$5 for Brooks Members and AAF Members

The Brooks and Indie Memphis team up again to present this Sundance Film Festival favorite. Art & Copy reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple and iPod); Dan Wieden ("Just Do It"); and others. Directed by Doug Pray, Art & Copy captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform an slogan into a pop culture catch phrases.

For more information on the film visit artandcopyfilm.com.

Died Young, Stayed Pretty

Saturday September 5th, 2:00pm.

$8 for non-members

$6 for Brooks Members and AAF members

This unique documentary peels back the paper curtain and looks behind the scenes of the underground poster movement, examining the creative spirit that drives these indie graphic artists. The film gives us intimate look at some of the giants of this modern subculture, virtually unknown outside of their circle. These graphic banditos roam the streets, plastering their work to every available surface. Creating their own visual language for describing the spotty underbelly of western civilization, they’ve managed to create posters that are strikingly obscene, unflinchingly blasphemous, and often quite beautiful.

*Director Eileen Yaghoobian will be in attendance

For more information on the film visit diedyoungstayedpretty.com.

Are you a shutterbug? AAF Memphis needs a photographer.

2009-08-13T12:36:00.000-07:00

AAF Memphis is looking for a volunteer photographer to snap a few pictures at luncheons and events. If anyone is interested, please contact Susan Ewing.

Looking for an opportunity to get connected and involved?

2009-08-13T12:35:00.000-07:00

Think you could be getting more out of your membership? You might be right. The best way to connect with more people is to get more involved. Specifically, we ALWAYS need willing and able volunteers for luncheons, events and committees.

Right now we could use a few able hands to volunteer to pitch in with our upcoming Advertising Auction. And we’re always looking for ADDY volunteers—which is your best opportunity you’ll find to see great creative work from talented professionals in our market.

So what are you waiting for? Contact us today and let us know if you’re willing to help by volunteering.

Plug In 2009 was a huge, rocking success.

2009-08-13T12:33:00.000-07:00

Last Thursday, August 6th, AAF Memphis joined forces with local chapters of AIGA and PRSA to host a social mixer at Minglewood Hall. An estimated 250-300 local marketing, public relations and advertising professionals attended the event made possible by sponsorship from the Daily News. All who came enjoyed food and drink, conversation and the musical entertainment of three bands comprised of local advertising pros: WatchPaper, Vending Machine and the Revisions.

AAF Memphis is proud to have been part of this successful event and we’re looking forward to finding more ways to reach out to new potential members. And all three groups are already excited to make next year’s Plug In an even bigger success.

Read the Commercial Appeal story about Plug In 2009 here.

August 6th Social Event Replaces July Luncheon.

2009-07-13T12:36:00.001-07:00

In place of our July monthly luncheon we will be having a social networking event on Thursday, Aug 6th in conjunction with American Institute of Graphic Artists (AIGA) and Public Relations Society of America (PRSA).

Featuring the advertising agency bands:
Vending Machine, The Revisions, and WatchPaper

Thursday, August 6th, 5:30 - 8:30 pm
Minglewood Hall - 1555 Madison Avenue
Cash Bar - Drink Specials
Appetizers

What’s ahead for this year? Find out in the 2009 Letter from the President.

2009-07-13T11:52:00.001-07:00

The past year has been great and we appreciate the support of our members. July is the official start of a new term and I’m excited about the opportunities ahead of us.

Our main goal for this year is to increase the value of our organization to the advertising and marketing professionals in our community. We’re taking in your feedback from last month’s survey and using it to make decisions that will make the club more valuable and increase membership. We appreciate everyone who completed the online survey. We look forward to some exciting changes that benefit our members.

In addition, we have begun work on rebranding our organization. A few months ago our membership voted to change the name of the club to American Advertising Federation Memphis to closer align ourselves with the National organization. In the coming months you will see our new branding and positioning evolve with the help of Trace Hallowell, Creative Director and Managing Partner of Tactical Magic and his committee.

We have a very talented group of people serving on the Executive Committee and our Board. Please feel free to call any of us if you have any questions or suggestions for the organization.
We look forward to your continued support.

Sincerely,

Susan Ewing
2009-2010 American Advertising Federation Memphis President

Enter the 2009 Vox Awards – from PRSA Memphis.

2009-07-13T11:51:00.001-07:00

An economic slump is the best time for a company to tout products, services and capabilities and position itself as a leader in what it does best. A great way to that is by winning an award that says you're the best at what you do.

You can do exactly that by entering the 2009 Vox Awards hosted by the Memphis Chapter of Public Relations Society of America (PRSA). The awards honor top creative and innovative companies and individuals for efforts in promoting their businesses, services, products or events.

Categories include campaigns, print, electronic and online tactics as well as overall writing. This year we’ve revamped to include new categories such as social media, viral video, blogs, podcasts and budgetary allowances of more than/less than $7,500. Winners from previous years include companies varying in size and capabilities ranging from Saint Jude Children's Hospital, FedEx to Memphis Area Teachers Credit Union and MLGW.

The competition is open to individuals and companies in the Mid-South area. Deadline to enter is Aug. 27. Entry costs for non-PRSA members is $95 and $80 for non-profit members. Visit prsamemphis.org and click on the Vox logo for additional information and entry forms.

Meet Your 2009-2010 Officers and Board of Directors.

2009-07-13T11:48:00.000-07:00

We have a great slate of Officers and Board of Directors serving our club. The following members were inducted:

2009-2010 Officers
Susan Ewing (inferno), President
Marcia Anthony (ABC 24 WPTY), 1st Vice President
Pam Branham (Running Pony Productions), 2nd Vice President
Dan Barron (Entercom Radio), 3rd Vice President

2009-2011 Board Members
Gaines Conaway (Elvis Presley Enterprises)
Trace Hallowell (Tactical Magic)
Blaine Loyd (archer>malmo)
Iddo Patt (Modern Production Concepts)
Pam Routh (7 Second Solutions)
Rod Starnes (Running Pony Productions)

The following members and past presidents are continuing to serve on the board:

2008-2010 Board Members
Don Fancher (Daily News/Memphis News)
Art Gilliam (WLOK)
Mary Anne McCraw (Baptist Memorial Health Care)
Cynthia Saatkamp (Hemline Creative Marketing)
Darnell Settles (Hypertech)
Kimmie Vaulx (Baptist Memorial Health Care)

Past Presidents
Maury Tower (Tower Marketing & Media)
James Atkinson (Valassis)
Hallie Conaway (ALSAC/St. Jude Children’s Research Hospital)

You Can Win with AAF Memphis.

2009-07-13T11:43:00.000-07:00

Live at the Garden Ticket Winners
Congratulations to member Penny Wolfe (Penny Wolfe Creative Services), who completed the online survey and won tickets to see Joe Cocker at Live at the Garden on July 18th. And to Sherrye Green (The Best Times), who was the non-member who also won tickets. A special thank you to Dan Barron (Entercom Radio) for making the tickets available.

June Luncheon Door Prize Winners
The June luncheon not only featured an awesome and entertaining speaker in Chank Diesel, it also included a super bounty of door prizes. Joe Lackie (Entercom Radio) and Jen Howell (American Home Shield) both picked up a Malco bag packed with summer movie swag and free movie passes, generously donated by Karen Scott (Malco). New member Ronald Coleman (COMP Performance Group), got an immediate benefit to membership when he received a hi-def car radio, donated by Entercom Radio. Emil Lux (American Home Shield) won the tastiest door prize: a $25 gift certificate to Ronnie Grisanti’s. Guest speaker Chank even made a donation, giving a set of his popular posters to Penny Wolfe (Penny Wolfe Creative Services).

Mark Your Calendar for the June 25th Luncheon Featuring: Chank Diesel presenting “Smashing Alphabets.”

2009-06-10T08:57:00.000-07:00

11:30 AM
Holiday Inn at the University of Memphis, 3700 Central Avenue
Click Here for reservations.

Chank knows it’s not just how you use the letters A through Z, it’s how they look that gets your message across loud and clear.

If you in any way touch any form of advertising that utilizes type, this luncheon is a must for you (and, yes, radio mavens – that means you, too; unless you do nothing to market your station).

Chank Diesel, president and CEO of Chank Co, knew from the get go that choosing the right font was a crucial part of sending the right message. He began making fonts in 1992, as creative director of the alternative music magazine Cake. The first font he created, Mister Frisky, still remains his most popular. He soon turned to his music industry connections and became known as “The Traveling Font Salesman.”

Chank’s fonts were featured in the Smithsonian’s Cooper-Hewitt National
Design Museum as “a notable example of contemporary typography” in 1996. A year later, he was profiled in The Wall Street Journal, complete with etched portrait. In 2005, his Font, Liquorstore, was named as one of “20 Typefaces We Love” in HOW Magazine’s 20th Anniversary Issue. He was also a featured speaker at the 16th Annual HOW Design Conference.

In addition to offering cool fronts at cool prices as well as free font downloads through http://www.chank.com/ , Chank also creates custom fonts for companies , including Cartoon Network, Hormel, Huggies, Mars, Pizza Hut, Target and Walt Disney.

If you want to make sure your typeface actually says what you want your words to convey, don’t miss this fascinating foray into fonts (with fine fun, too.)

MAF Wins AAF National and District Club Achievement Awards!

2009-06-10T08:56:00.000-07:00

What better way to wrap up my 2008-2009 term as MAF President then to announce the results of the AAF’s Club Achievement competition.

The club achievement awards are presented annually to ad clubs and federations who display exceptional accomplishments in club operations. Each year, the AAF honors top ad clubs in eight categories: advertising education, communications, club operations, diversity & multicultural initiatives, government relations, membership development, programs and public service. The AAF National winners were announced in Washington, D.C. on June 6th. The District 7 winners were awarded in April in Baton Rouge. Memphis competes in Division III, which is comprised of clubs around country with 100-250 members.

Thanks to the dedication, time and efforts of our officers and board members, along with Club Achievement Chair, Susan Ewing, Memphis placed as follows:

AAF National Club Achievement
1st – Diversity & Multicultural Initiatives (includes $1,000 prize)
2nd – Programs
3rd – Government Relations

AAF District 7 Club Achievement
1st – Government Relations
2nd – Diversity & Multicultural Initiatives
2nd – Membership
2nd – Programs
3rd – Communications
3rd – Public Service

Specific contributions to each category include (but are not limited to):

Diversity - Art Gilliam’s lifetime accomplishments, which earned him the Silver Medal, along with a very diverse board and mix of multicultural speakers and topics at monthly meetings.

Programs – Jenny Dow’s endless search for great topics and speakers; ADDYs chaired by Marcia Anthony of with great creative support from Counterpart; Mary Anne McCraw and Don Fancher, who initiated and spent hours executing our new online Media/Advertising Auction; Roundtable lunches organized by Pam Routh.

Government – Legal Seminar created and executed by Pam Routh.

Communications – Newsletter copywriter, Rikki Boyce and web designer, Melissa Alexander, along with Darnell Settles for bringing the club into social networking.

Membership – Fun parties and socials put on by Cynthia Saatkamp and Trey Murphree, along with the recruitment and retention efforts of Membership Chair, Pam Branham.

Public Service – Hard work from Chair, Art Gilliam in selecting this year’s nonprofit – CASA.

Thanks so much to these folks and many more for your support this year.

Maury Tower
MAF 2008-2009 President

New Officers and Board to Be Installed at June Meeting.

2009-06-10T08:55:00.001-07:00

A lot of fellow members of our club are looking forward to June 25. Some because their years of commitment to MAF are lightening up, and others because they get the chance to put their ideas and energy to use to give our club an exceptional future.

Bev Vos, the AAF 7th District Tennesssee State Director, will swear them in. She is coming to Memphis just for this from Union University in Jackson.

Officers and Board Members include:

Officers
Susan Ewing (inferno), President
Marcia Anthony (ABC 24 WPTY), 1st Vice President
Pam Branham (Younger and Assoc.), 2nd Vice President
Dan Barron (Entercom Radio), 3rd Vice President

2008-2010 Board Members
Don Fancher (Daily News/Memphis News)
Art Gilliam (WLOK)
Mary Anne McCraw (Baptist Memorial Health Care)
Cynthia Saatkamp (Hemline Creative Marketing)
Darnell Settles (Hypertech)
Kimmie Vaulx (Baptist Memorial Health Care)

2009-2011 Board Members
Gaines Conaway (Elvis Presley Enterprises)
Trace Hallowell (Tactical Magic)
Blaine Loyd (archer>malmo)
Iddo Patt (Modern Production Concepts)
Pam Routh (7 Second Solutions)
Rod Starnes (Running Pony)

Past Presidents
Maury Tower (Tower Marketing & Media)
James Atkinson (Valassis)
Hallie Conaway (ALSAC/St. Jude Children’s Research Hospital)

Two Ad Fed Members are Headed to Malco for a Movie.

2009-06-10T08:53:00.002-07:00

Thanks to Karen Scott and Malco, Arianne Blair from JWT and Penni Walker with Mid-South Color Lab both took home a free pair of movie tickets as a door prize at the May meeting. All they had to do was drop a business card in a bowl. What could be simpler?

Bingo Winner Donates Her Cash Prize to Memphis Students.

2009-06-10T08:53:00.001-07:00

Seconds after Arlene Goldner of archer>malmo called out “Bingo!” she made the students of the University of Memphis an even bigger winner by donating her share of the pot to the MAF scholarship fund. Every month, participating Bingo players split the pot, but this time the students got the whole enchilada. Congrats to Arlene. And thank you, too.

Help Scared Kids Find Safe Homes – Volunteer Now for the MAF Public Service Project.

2009-06-10T08:51:00.002-07:00

Researchers, Marketers, Creatives Take Special Note!

Right now there are abused, neglected, and abandoned kids who desperately need safe homes. CASA (Court Appointed Special Advocates) helps make that happen And MAF is committed to helping CASA help those kids.

CASA works to provide an unbiased voice in court to assure safe, permanent homes for these desperate children – a very worthy and important cause, indeed. One more than worthy of your pro bono time and talent.

CASA has identified the following important needs and needs our assistance:

1. Conduct a market analysis to determine the best audience to cultivate for volunteer service. Presently 43 % of CASA volunteers are between the ages of 30 and 49; 46 % hold a college degree or have had some college; and 38 % are employed full time.

2. Create a multi-directional campaign that targets a variety of men based on the results of the market analysis.

3. Create a marketing tool that communicates why CASA should be the choice for men to fulfill their social responsibility.

4. Create radio PSAs by men for men to encourage involvement with CASA.

5. Determine which audience would best benefit from grassroots recruiting strategies, such as retired teachers, lawyers, social work associations, fraternity groups and alumni, male religious groups, etc.

Help abused, neglected and abandoned children in our community by helping CASA. Volunteers are still needed to join the Public Service Committee and fulfill these needs. If you are willing to spend some time to be a part of this very worthy effort, please contact Art Gilliam, Public Service Chair at WLOKRADIO@aol.com (use CASA in the subject line), or call Art at 901-527-9565.

Put your skills to use helping our community – call Art today.

Be Heard and You Could Be Hearing Joe Cocker.

2009-06-10T08:51:00.001-07:00

Participate in the MAF Member Survey.

If you haven’t already completed the quick and simple survey about meeting ties and topics, MAF values, and other factors important to you and the future of our club: Do so right now.

Not only is your input invaluable, you could win two tickets to see Joe Cocker Live at the Garden.

So click on this link: http://inferno.createsend4.com/t/r/e/tuitky/ahdtifr/

Make your voice heard now and the next celebrity voice you could be hearing is… the one and only Joe Cocker.

How Well Do You Know Board Member Trey Murphree?

2009-06-10T08:42:00.000-07:00

Trey Murphree as Elvis in Jackson

He’s “rolling off” the Board this summer, but we know he’s still going to be a strong volunteer and supporter of this club. But instead of writing about him, we’re letting Trey tell us his story in his own words:

“While working my way through college in the late 70's, I worked in the marketing/promotions department at Coca-Cola Bottling Company in Memphis. I regularly saw TV and radio reps such as John Schaffler and Pat Shroder visit my boss Bea Sammons to make presentations. It looked like they were having the time of their life. Why wouldn't they be having fun, it was the 70's and there was little competition, no email, nor cell phones. Although I was studying to get a degree in film and television production, Bea encouraged me to pursue a career in advertising. I n 1981 I got a degree in Business Adm. from U of M (Memphis State) with an emphasis in advertising/marketing.

“My goal was to get into television advertising. Back then there was a line around the block at every TV station in town just to get an interview. Finally I got my break at WMKW, now WLMT. I was promoted to local sales manager in two years. In 1991, I moved to WREG-TV and had the privilege of working with the best in the business at that time, Hugh Pulley and Olin Morris. Plus I was two offices down from the best TV rep, Gay Williams. I've been at WREG for 18 years. I love this business!

“In the early 80's I decided to join the Memphis Advertising Federation. I was fresh out of school and very green but I still thought I would conquer the advertising world. I was home-schooled on the old adage, "it's not what you know but who you know". That adage was a truism to me in those early days. At first I viewed MAF through my rose tinted Ray Bans as a source for connections and good parties; proof that I was very green. In due time, I started taking my career more serious. I started attending MAF functions regularly and listened to speakers and the seasoned pros at MAF functions. I soon realized that I knew little about marketing a business much less selling advertising. This was real world and my entire perspective on the advertising industry started to change. I eagerly learned from the best media buyers, ad reps and business owners in the market; members and nonmembers of MAF. After a couple of years as an active member, I was elected to the board. A debt of gratitude goes to then president Tom Wood who taught me a lot about club management, board responsibilities and relationships.

Fast forward to 2009: In today's fast changing, complex advertising environment, "what you know" is ever more important that "who you know". Education is perhaps the greatest and most essential benefit that MAF members receive. People who attend speaker luncheons, roundtable sessions, AAF conventions or other MAF events, benefit from the shared insights of the brightest, most insightful and relative presenters and professionals in the advertising/marketing industry today. MAF has always been one of the crown jewels of the Seventh District and for good reasons. MAF's successes make it the envy of the district. Our leaders have gone beyond the club level to the district and national levels. The MAF roster includes some of today's advertising superstars. Writing this makes me realize how fast time flies. I've been a member of The Memphis Advertising Federation for 27 years and served on the board in the 80's and again for the past 3 years. It has been a great experience and I look forward to being a member for the next 27 years. This June, I'll move aside for someone else to bring fresh ideas and energy to the board. So if you believe in that old adage, come to a meeting, shake some hands, shut up and listen to a great speaker, get smarter, make more friends and more money and then get on the board.”
--Trey Murphree

So, can you tell why everyone loves Trey? Nothing about all he has done for the club – committees chaired, new events nurtured into being, creative ideas, and full-time sunny nature – just an ode to the biz, his mentors, and MAF. Trey Murphree, you’re the best!

Mark Your Calendar for the May 21st Luncheon Featuring: Robert Campbell on “Regional Advertising Doesn’t Have to Suck”

2009-05-11T08:27:00.001-07:00

Holiday Inn, University of Memphis, 11:30 am
Click Here to RSVP

According to Robert Campbell, it’s a great time for little guys to make big impressions – unlike as recently as 15 years ago. Campbell is Partner and Creative Director of 808Inc, a Houston-based creative and production studio. His presentation explores how the Internet, overlapping subcultures, and even the recent economic down turn have all contributed to the virtual disappearance of large, regional agencies and brought new opportunities to small, nimble creative chops.

Formerly a senior writer with BBDO Houston, Robert has created award-winning advertising for a variety of national and regional clients. In addition to receiving a Cannes Lion, his work has been featured in Ad Age, Creativity, Adweek, AdCritic.com’s Top 10, TBS’s Funniest Commercials on Television and a BBC Documentary on Advertising, which he hasn’t seen.

Congratulations to All our Prestigious Pyramid Winners

2009-05-11T08:13:00.000-07:00

David Zachary of inferno, Ad Man of the Year with Pyramid Awards' Chairperson Kimmie Vaulx

At the April luncheon, Memphis Advertising Federation awarded the 2009 Pyramid Awards, which celebrate extraordinary achievements and professionalism in the field of advertising.

Top honors of Ad Man of the Year and Ad Woman of the Year went to David Zachry of inferno and Kelley Morice of Hemline Creative, respectively.

David Zachry is Interactive Manager at inferno. “Interactive is a piece of nearly every client solution,” says John Hilgart of inferno. “Its complexities - from coding to client relationships - cannot simply be divvied up among other staff. A true interactive manager has to be a little bit - or a lot - of everything: technician, designer, strategic planner, account executive, and teacher. David Zachry is all of these things to inferno - a true master of many trades, who brings them together with both vigor and finesse.”

Kelley Morice, Partner of Hemline Creative Marketing, has 20 years in the industry, both on the client and agency side, and a background that includes all facets of the industry.
Sally Pace of FTN Financial says, “Kelley saw a need in the Memphis marketplace for a boutique firm that is able to supply high touch service with impeccable quality results to clients - no matter whether it is a small nonprofit or an international corporation.” Hemline Creative Marketing is celebrating its five-year anniversary this month with a roster of clients from the Fortune 500 to the start-up. Her partner, Cynthia Saatkamp, states, “She may tell clients what they don't want to hear, but it's always out of the utmost respect to do what's right for the client.”

Other honorees were:

Communications Firm of the Year – Hemline Creative
Client of the Year - Adams Keegan
Marketing Professional of the Year – Cynthia Saatkamp, Hemline Creative
Advertising Industry CEO/Partner of the Year – Kelley Morice, Hemline Creative
Sales Manager of the Year – Jim Doty, Newport Television
Advertising Account Manager of the Year – Lindsey Woodard, inferno
Television AE of the Year – Marcia Anthony, ABC 24
Industry Newcomer Award – Julia Darling, inferno
Production Manager of the Year – Teri Hanners, inferno
Traffic Manager of the Year – Kimberley Fulwood, inferno
Interactive Professional of the Year – David Zachry, inferno
Media Director of the Year – Tonia Cardoza, Walker & Associates
Administrative Support Person of the Year – Jane Sewell, inferno
Diversified Professional of the Year – Greg Miller, inferno
Electronic Production Person of the Year – George Davis, Newport Television

Winners demonstrated excellent accomplishments within their specific industry role between April 1, 2008, and April 1, 2009, and were selected by a committee of judges made up of past Pyramid Award Ad Man and Ad Woman winners.

Thanks to The Daily News/Memphis News for sponsoring the Pyramid Awards as well as Baptist Memorial Health Care’s Kimmie Vaulx for chairing this event and Richard Fudge for the creative.

Cynthia Saatkamp - Marketing Professional of the Year and Kelly Morice - Ad Woman & Advertising Industry CEO/Partner of the Year. Their company, Hemline also took home a Pyramid for Communications Firm of the Year.

Newport Televisions George Davis - Electronic Production Person of the Year, Marcia Anthony - Television AE of the Year and Jim Doty - Sales Manager of the Year.

Mike Bruno and Club President Maury Tower at the Pyramid Awards' Luncheon.

inferno Pyramid Award winners: (from left to right): Kimberley Fulwood-Traffic Manager of the Year, Greg Miller-Diversified Professional of the Year, David Zachry-Interactive Professional of the Year, Teri Hanners-Production Manager of the Year, Julia Darling-Industry Newcomer Award, Jane Sewell-Administrative Support Person of the Year and Lindsey Woodard-Advertising Account Manager of the Year.

2008-2009 Board and Officers Nominated

2009-05-11T08:12:00.000-07:00

Memphis Companies Bring Home 25 District ADDYs and Special Judges Award

2009-05-11T08:08:00.000-07:00

A Special Judges Award, eleven Gold and 14 Silver ADDYS wound up in the hands of ten Memphis companies once the AAF 7th District ADDY Awards Show was over. The District awards will be handed out at the May 21st MAF luncheon.

Congratulations to Red Deluxe for winning a Special Judges Award for Sycamore Bank Fishing TV!!

CS2 Advertising was a big winner, with two Gold and five Silver ADDYs. Close behind was archer>malmo, with one Gold and four Silvers.

The complete winner’s list (in alphabetical order) includes:

archer>malmo: Gold for the National Civil Rights Museum’s Birmingham Bus Boycott; Silver for YMCA Scales Stunt; two Silvers for Kraft Food Ingredients Fish Taco and Breakfast Sandwich; Silver for SZFevents Memphis in May Triathalon.

Combustion: Gold of the Shellabarger/Roy Wedding invitation.

Counterpart Communications: Two Silvers for Architecture, Inc.’s Gargoyle and 2008 Ad Campaign.

CS2 Advertising: Two Golds for MATCU Beauty Queen and Not Just for Teachers; Silver for Beale Street Caravan Blow Out; Silver for Memphis CVB Miss Everything; Silver for Live at the Garden Logo; Silver for MATCU Drill Sergeant.

Gary Golightly: Silver for The University of Memphis Talk Radio Poster.

Harvest: One Gold and one Silver for Harvest self-promotion website and campaign.

ODEN: Gold for Mississippi Methodist Conference Circuit Ride.

Red Deluxe: Two Golds for Sycamore Bank Fishing TV and Fishing & Grilling TV, Silver for Memphis Police Department Macon-Moore TV. And the Special Judges Award!

Tactical Magic: Two Golds for Utopia Animal Hospital Logo and Stationery.

Tom Martin Design: Gold for Oxford American Magazine Oxford American Series.

Congratulations to all our hometown winners. Now, on to the National AAF ADDY Awards!

MAF Board Showcase Puts the Spotlight on Jennifer Dow

2009-05-11T08:05:00.001-07:00

Program Chair Jennifer Dow has to come up with 10 intriguing, amusing, and educational presentations in a single year. She’s now on her second year serving the club in this capacity. And thoroughly enjoys the challenge.

“My favorite thing about being the program chairperson is bringing in speakers that speak on current relevant topics, that are exciting, and that can bring the membership an added-value for their membership,” she says.

From the time Jennifer joined MAF she has been an active participant, working on various committees and welcoming luncheon guests before taking on her current role. “I have had the good fortune to create professional and personal relationships with many of my fellow members,’ she explains. “MAF has helped me develop professional leadership skills that have enhanced my career path.”

Jennifer worked at a local advertising agency for six years as media director before moving to the client side. She joined Premier Air Charter in October of 2007. She is in charge of marketing the company, which owns and manages eight private jets for charter purposes. Right now she is hard at work managing a re-branding of the company as Andrew Bettis Aviation.

In what little spare time she has left, Jennifer enjoys spending time with her husband, Lawrence and her family as well as volunteering with the Junior League of Memphis.

Club Members to Direct MAF Re-Branding

2009-05-11T08:04:00.001-07:00

The board and officers felt like with our new name and logo should come a complete re-branding effort. Susan Ewing, inferno, and Trace Hallowell, Tactical Magic, are spearheading the effort.

A Communications Plan will identify target audiences, organization objectives, and a competitive analysis. Tactical Magic will provide recommendations for aligning with the national AAF brand as well as extending our brand identity throughout all communications, including the website.

New research will build on the efforts of Past President Craig Harper, Experion, who conducted major research on club strengths and weaknesses in the past.

Welcome Our Newest Members

2009-05-11T07:59:00.000-07:00

Five new MAF members have joined our club. Be sure to give them a warm welcome.

Hal Fogelman is Principal of Research Dynamics, a marketing research survey company based in Memphis. The company started in 1993, and conducts telephone, mail, Internet, and in-person marketing research surveys for clients in Memphis and the Mid-South. Hal is a graduate of Rhodes College.

Greer Simonton is National Accounts Manager for The O’Ryan Group, which provides interior and exterior signage. Prior to this position, he was with The Fulmer Companies and archer>malmo as well as owning his own antique appraisal firm.

Carrie Strehlau is a Media Relations Specialist with St. Jude Children’s Research Hospital.

Chris Douglas is with Comp Performance Group, which produces high power camshafts and valve train products.

Ronald Coleman is also with Comp Performance Group, which produces high power camshafts and valve train products.

Even More Ad Fed Winners This April

2009-05-11T07:58:00.000-07:00

There were door prizes aplenty at the April luncheon and four lucky winners.

Carrington Walthall with CW30-WLMT and Pam Routh with 7 Second Solutions both received valuable Amazon Gift Certificates.

Mary Anne McCraw with Baptist Memorial Health Care nabbed a Screenvision duffel bag donated by Bart Rhodes of Screenvision.

Martha Briggs with American Resource Systems claimed a pair of tickets to the Evergreen Home Tour that were donated by Pam Routh with 7 Second Solutions.

Thanks to our donors who are winners, too.

Scoop du Jour

2009-05-11T07:54:00.000-07:00

Zeekee Interactive is proud to announce the launch of several new websites: Bamhowers Wings Restaurants at www.baumhowers.com, 2010 US Senior Open at www.2010ussenioropen.com, Alabama High School Athletic Association at
www.ahsaa.com, The Davis Cup – Birmingham Alabama at www.alabamadaviscup.com,
Merrell Crawfish Boil Nashville at www.merrellcrawfishboil.com, and 730 fox sports Memphis at www.730foxsports.com. Check them out! Or just look at ZeeKee Interactive’s full portfolio at www.zeekeeinteractive.com.

WMC-FM 100 and WRVR 104.5 are making a huge move this April – they’re both leaving their broadcasting homes of over 80 years combined to join the rest of the Entercom Communications radio stations at a new state of the art media center in the Moriah Woods Office Park off Willow Road in East Memphis. They’ll be joining WMC AM 790, WMFS 93X, Classic Hits 94.1 WKQK, and ESPN 680 WSMB. “Each of these stations has a long history of entertaining and informing Memphians and Mid-Southerners,”says Dan Barron, VP and Market Manager for Entercom Radio Memphis. “I am so proud to being all these legendary stations together under one roof in a new broadcast facility,”

Want to Engage in Some Self-Promotion, Too?
Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by June 1 to include in June’s newsletter.

Nominate Your Hero for a 2009 Pyramid Award!

2009-04-02T07:11:00.000-07:00

April 7th is the final deadline for submitting names of advertising pros to be honored at the 2009 Pyramid Awards at the April 23rd luncheon. Bosses, employees, and companies receive recognition for their contributions in areas such as media, account management, marketing, printing, production, and more.

Go to the Memphis Ad Fed website
http://www.memphisadfed.org/default.aspx?pid=28
to submit your nominations.

Thanks to The Daily News/Memphis News for sponsoring the Pyramid Awards. Chair, Kimmie Vaulx would love for your company to join The Daily News as a sponsor. For more information, please contact her at kimmie.vaulx@bmhcc.org or 227-3505.

Here are the Categories:

Administrative Support Person of the Year
Advertising Account Manager of the Year
Advertising Client of the Year
Advertising Industry CEO/President/General Manager of the Year
Communications Firm of the Year
Diversified Professional
Electronic Production Company or Individual of the Year
Industry Newcomer
Interactive Professional of the Year
Marketing Professional of the Year
Media Buyer/Planner of the Year
Out-of-Home Account Executive of the Year
Print Account Executive of the Year
Production Manager of the Year
Public Relations Director of the Year
Radio Account Executive of the Year
Sales Manager of the Year
Special Events/Promotions Manager of the Year
Television/Cable Account Executive of the Year
Traffic Manager of the Year

Learn How to use Social Media to Prospect and Profile Potential Clients.

2009-04-02T07:10:00.000-07:00

Make your reservation today for this month’s Roundtable Luncheon on Friday, April 3rd featuring James Hutto, Managing Project Director at Valero Design and Marketing.
James Hutto has a senior-level infrastructure & systems engineering background, as well as a strong business background from building two successful businesses - all before the age of 29. His I.T. experience specialized on high profile implementations for organizations like Williams-Sonoma, where he spec'ed and built out the software and hardware platform and made all the systems integrate nicely.

He’ll share his ideas on building a successful web presence that solves your business needs and is also a driving force for your top-line growth. Learn more about James Hutto at http://www.valeomarketing.com.

April Roundtable
Friday, April 3rd
12 Noon to 1P
Emerge Memphis
516 Tennessee Street
Cost $15 includes Box Lunch
Space is limited. For reservations, contact Pam Routh at pamcts@bellsouth.net or 901-550-2114.

Mark Your Calendar for the April 23rd Luncheon Featuring: The Pyramid Awards plus Mike Bogda on “How to Keep Your Clients.”

2009-04-02T07:09:00.001-07:00

Holiday Inn, University of Memphis, 11:30 am
Click Here to RSVP
The April Memphis Ad Fed meeting will start promptly at 11:30 AM because it’s packing a double-header program into one “can’t be missed” luncheon.

Mike Bogda, owner of ABA Consulting, will present “How to Keep Your Clients.” After all, it’s much more efficient to keep – and grow – the clients you have instead of finding new ones. Mike will also share his experiences about why clients leave and what builds strong relationships.

After his keynote address, it’s time for the 2009 Pyramid Award presentation. No more than 20 of these coveted awards will be handed out to companies and individuals who are outstanding examples of excellence in action. Check out the article in this newsletter about how you can nominate someone for one of these prestigious awards.

2008-2009 Board and Officers Nominated

2009-04-02T07:08:00.000-07:00

The following candidates have been nominated by the Election Committee to serve on the 2008-2009 Memphis Ad Fed Board of Directors:

Officers
Susan Ewing (inferno), President
Marcia Anthony (ABC 24 WPTY), 1st Vice President
Pam Branham (Younger and Assoc.), 2nd Vice President
Dan Barron (Entercom Radio), 3rd Vice President

2008-2010 Board Members
Don Fancher (Daily News/Memphis News)
Art Gilliam (WLOK)
Mary Anne McCraw (Baptist Memorial Health Care)
Cynthia Saatkamp (Hemline Creative)
Darnell Settles (Hypertech)
Kimmie Vaulx (Baptist Memorial Health Care)

2009-2011 Board Members
Gaines Conaway (Elvis Presley Enterprises)
Trace Hallowell (Tactical Magic)
Blaine Lloyd (archer>malmo)
Iddo Patt (Modern Production Concepts)
Pam Routh (7 Second Solutions)
Rod Starnes (Running Pony)

If you would like to nominate an additional candidate, you may do so at the April 23rd luncheon meeting. The nominee must be a Regular Member in good standing, and the nomination must be signed by 10 Regular Members in good standing.

Specifically, the MAF bylaws state: “Additional nominations for Board of Directors, Third Vice President, and Second Vice President may be made by any Regular Member, and signed by ten Regular Members in good standing at the April meeting and such nominations shall be placed upon the election ballot.”

Voting will take place at the luncheon meeting on May 21st. The new Board will be installed at the luncheon meeting on June 25th.

Thanks to the Election Committee members for recruiting such outstanding leadership: Hallie Conaway, Chair, Maury Tower, Rikki Boyce, Sam Goff, Joe Lackie, and Mickey Woodham.

Help Needed for Important Public Service Project. Reseachers, Marketers, Creatives Take Special Note!

2009-04-02T07:05:00.000-07:00

Court Appointed Special Advocates (CASA) is MAF’s new public service project. CASA works to provide an unbiased voice in court to assure safe, permanent homes for abused, abandoned, and neglected children – a very worthy and important cause, indeed.

Check out the recent article on CASA in The Daily News.
http://www.memphisdailynews.com/editorial/Article.aspx?id=41658

CASA has identified the following important needs and is looking to Memphis Ad Fed for assistance:

1. Conduct a market analysis to determine the best audience to cultivate for volunteer service. Presently 43% of CASA volunteers are between the ages of 30 and 49; 46% hold a college degree or have had some college; and 38% are employed full time.

2. Create a multi-directional campaign that targets a variety of men based on the results of the market analysis.

3. Create a marketing tool that communicates why CASA should be the choice for men to fulfill their social responsibility.

4. Create radio PSA's by men for men to encourage involvement with CASA.

5. Determine which audience would best benefit from grassroots recruiting strategies, such as retired teachers, lawyers, social work associations, fraternity groups and alumni, male religious groups, etc.

Help abused, neglected and abandoned children in our community by helping CASA. Volunteer to work with the Public Service Committee to help fulfill these needs. If you are willing to spend some time to be a part of this very worthy effort, please contact Art Gilliam, Public Service Chair at WLOKRADIO@aol.com (use CASA in the subject line), or call Art at 901-527-9565.

Put your skills to use helping our community – call Art today.

Scoop du Jour

2009-04-02T07:04:00.000-07:00

Don Fancher, Advertising Director for The Daily News, has something extra to cheer about. Don is an avid volunteer with Memphis Special Olympics. The men's basketball team he coaches recently traveled to Nashville to compete in the Special Olympics State Basketball Tournament. And they brought home the first place trophy for the second straight year in the "Masters Division". MAF congratulates Don and his very special team.

Caroline Little has recently joined Elzemeyer Talent Agency as a general booking agent. Caroline graduated from the University of Georgia with a degree in Speech Communication. She participated in The Catch: Costa Rica, a deep sea fishing reality show shot in Costa Rica which aired on the Outdoor Channel last summer. Caroline’s background includes working in marketing and PR for local and regional firms, collaborating with corporate clients as well as many in the arts community. She was also a contributing writer to Mountain City Publishing in Chattanooga, TN.

Want to Engage in Some Self-Promotion, Too?
Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by May 1 to include in May’s newsletter.

More Winners at MAF Luncheons

2009-04-02T07:01:00.000-07:00

In addition to hearing a great speaker and networking with fellow ad pros, there was even more winning going on at the March luncheon meeting.

Arlene Goldner of archer>malmo carried home a bottle of champagne as the door prize winner. Happy sipping for her! And Marcia Anthony’s guest, Candace Slattery, received a pair of movie passes courtesy of Malco’s Karen Scott.

Jennifer Dow of Premier Jets was the lucky person shouting “Bingo,” as she split the pot, with the remainder going to the student fund.

Mark Your Calendars Now for the March 26th Luncheon

2009-03-15T15:47:00.001-07:00

Featuring: "Generational Marketing: What's Age Got to Do With It?" presented by Susan Saurage-Altenloh
Holiday Inn, University of Memphis, 11:30 am
Click Here to RSVP

Every American Generation Is Different. Do You Know What Each One Values Most?

Susan Saurage-Altenloh, president of Saurage Strategic Marketing Research, is coming to town to share her insights into the different attitudes and values, and interests of different market segments as defined by their generation.

From the new matures to the millennium generation, American generations are distinctly different from one another. Lifestyle trends and preferences lend each a definite flavor. Not only are they different from one another, they are unlike generations of prior years.

For example, no one would argue that today's teenagers are nothing like teens of the 1950s. This presentation answers the critical questions: Who makes up our generations and what are their primary values? Which generations are the most influential and lucrative? How can you build your promotional campaigns to secure the best response from your specific markets?

This presentation will give you insightful information to use in designing promotions that capture the attention of each generation you must reach.

Saurage-Altenloh has more than 20 years research experience. She’s known for finding and delivering the “big ideas” for workable, successful marketing strategies. Her firm stays on the early adoption curve of new techniques and methodologies and has won national and regional awards for its creative and unique research approaches to securing critical information for marketing and strategic planning.

If you have clients who are trying to reach out to any specific generation – or needs to talk to all of them – this speaker is a must for you and them.

Give MAF a New Look

2009-03-15T15:44:00.000-07:00

If you create the winning logo for MAF, we’ll underwrite the entry cost in next year’s ADDY competition.

The logo is to communicate our new name, which incorporates AAF. This will help drive home that MAF is part of a national organization.

The proposed new name is: AAF Memphis Ad Fed. (FYI – AAF stands for American Advertising Federation.) Final vote on this name will be made at the March 26 meeting.

To see what other club logos look like, visit http://www.aaf.org, click “Membership” and then “AAF Club Members” to access every club’s logo. Or for more input contact Preston Davis at davisp@commercialappeal.com or 901.529.2556.

When you’ve got your winning design together, send it to Preston Davis (see email above) in PDF format. Deadline extended to March 23.

Who knows, your creation could be our clubs identity for the next 50 years.

Enter Ad Professional You Admire in the 2009 Pyramids

2009-03-15T15:39:00.000-07:00

April 2nd is the deadline for submitting names of advertising pros to be honored at the 2009 Pyramid Awards at the April 23rd luncheon. Bosses, employees, and companies receive recognition for their contributions in areas such as media, account management, marketing, printing, production, and more.

Start your list of bosses, co-workers and clients deserving of special recognition, and go to the Memphis Ad Fed website: http://www.memphisadfed.org/default.aspx?pid=28 to submit you nominations. Nominations will be accepted through April 2nd.

Thanks to The Daily News/Memphis News for sponsoring the Pyramid Awards.
Chair, Kimmie Vaulx would love for your company to join The Daily News as a sponsor. For more information, please contact her at kimmie.vaulx@bmhcc.org or 227-3505.

Here’s a breakdown of the Categories:

Administrative Support Person of the Year: Awarded to an administrative support person in the area. Nominees may work for any type of organization that operates within the advertising industry.
Advertising Account Manager of the Year: Awarded to an account executive or account manager from an area advertising agency or design firm.
Advertising Client of the Year: Awarded to the client of a marketing/advertising/media firm who displays outstanding characteristics.
Advertising Industry CEO/President/General Manager of the Year:
Awarded to an advertising industry chief executive officer, president, or general manager.
Communications Firm of the Year: Awarded to an area firm engaged in marketing, advertising, public relations, communications, or production.
Diversified Professional: Awarded to an individual who does not seem to specifically fall into any other category but goes above and Awarded to an individual who does not seem to specifically fall into any other category but goes above and
Industry Newcomer: Awarded to a professional with only one to two years of experience in the local market.
Interactive Professional of the Year: Awarded to a interactive strategist, manager or designer from an interactive media company or advertising agency.
Marketing Professional of the Year: Awarded to a person specifically holding a marketing position.
Media Buyer/Planner of the Year: Awarded to a media buyer or planner from an area advertising agency, media-buying service, or in-house agency.
Out-of-Home Account Executive of the Year: Awarded to a sales representative or account manager from an area billboard, transit or other out-of-home advertising company.
Print Account Executive of the Year: Awarded to a sales representative or account manager from an area newspaper, magazine or printing company.
Production Manager of the Year: Awarded to an employee whose primary responsibilities are to facilitate the execution of production.
Public Relations Director of the Year: Awarded to a public relations director from the area.
Radio Account Executive of the Year: Awarded to a sales representative or account manager from an area radio station.
Sales Manager of the Year: Awarded to a person holding the specific title of sales manager. Nominees may represent any area company that sells television, radio, print, direct marketing, promotional items, printing, out-of-home and/or interactive media.
Special Events/Promotions Manager of the Year: Awarded to a special events or promotions manager from an area company or media firm.
Television/Cable Account Executive of the Year: Awarded to a sales representative or account manager from an area television or cable station.
Traffic Manager of the Year: Awarded to an employee who traffics jobs throughout an agency, marketing department or television/radio station.

Mark Your Calendar: April MAF Meeting Is a Must: Pyramid Awards and Mike Bogda

2009-03-15T15:38:00.000-07:00

The April MAF meeting will start promptly at 11:30 AM because it’s packing a double-header program into one “can’t be missed” luncheon.

Mike Bogda, owner of ABA Consulting, will present “How to Keep Your Clients.” After all, it’s much more efficient to keep – and grow – the clients you have instead of finding new ones. Mike will also share his experiences about why clients leave and what builds strong relationships.

After his keynote address, it’s time for the 2009 Pyramid Award presentations. No more than 20 of these coveted awards will be handed out to companies and individuals who are outstanding examples of excellence in action. Check out the article in this newsletter about how you can nominate someone for one of these prestigious awards.

Check Out ADDY Winners Online!

2009-03-15T15:36:00.000-07:00

http://addypills.com/addyslides.htm

Even though snow was falling, savvy ad folks knew that this ADDY show was not to be missed. More than 200 people braved the weather to see who created the most outstanding advertising in 2008. You can check out all the winners on the link above. The “best of the best” were:

Best of Show – Counterpart Communication Design for Architecture, Inc.

Best of Print, sponsored by The Commercial Appeal – archer>malmo for Memphis Car Audio

Best of Electronic, sponsored by National Cinemedia – Red Deluxe for Sycamore Bank

Best of Out-of-Home – archer>malmo for Norfolk Southern

Outstanding Art Direction, Dale Oden Memorial Award, sponsored by ODEN – Harvest for Harvest

Outstanding Copywriting, Ward Archer, Sr. Memorial Award, sponsored by archer>malmo – Counterpart Communication Design for Architecture, Inc.

Judge’s Special Award – Oden for Mississippi Methodist Conference

Judges for this year’s ADDY competition were:

John Lowery, Founder, President and CEO of Design at Work in Houston, Texas
Pan Janco, Associate Creative Director for GSW Worldwide in Columbus, Ohio
Ross Cranford, Director of Strategic Planning for Cranford Johnson Robinson Woods in Little Rock, Arkansas
Jason Lucas, Creative Director for BBDO in New York

While all winners are eligible to compete in the second level of the three-tiered ADDY Awards Competition, MAF underwrites the cost of entries only for Gold ADDY winners. District 7 winners are eligible for the ultimate competition, the national ADDY Awards, presented in June every year by the American Advertising Federation.

Mega Thanks to ADDY Donors and Volunteers

2009-03-15T15:33:00.000-07:00

MAF sends out thanks, thanks, and more thanks to the donors and volunteers who made this even possible.

Topping the list – ADDY Chair Marcia Anthony, who put up with the problems of a crumbling economy, cranky technology, and a snowstorm in addition to the usual ADDY turmoil.

A big shout out of thanks to our major ADDY award sponsors:

The Commercial Appeal
Oden
archer>malmo
National Cinemedia

Our thanks also go to those who donated so generously of their time, talent, and special services: ABC24, CW30, Adlib Specialties, Counterpart Communication Design (for awesome and on time creative at every step), Elvis Presley Enterprises (for helping to stuff the best judges goody bags ever), Elzemeyer Talent Agency, Harvest Creative, Reverb Interactive, Soundscapes, and IMEC (for the printing of the award book, call for entries, and book cover photography).

Of course, none of this would happen without the efforts of many volunteers. Hugs to all of them: Pam Branham (who co-chaired the whole thing), James Atkinson (who kept his cool when the Blackberries didn’t), Melissa Alexander, Maury Tower (as prez, she had no choice), Susan Ewing (last year’s chair and this year’s mainstay), Cynthia Saatkamp, Scott Williams (a multi-media supporter), Glenna Ward, Jennifer Goyer, Joe Lackie, Rikki Boyce (who just wanted to see the work), Sally Baker-Brenner (our erstwhile executive director), Mickey Woodham, Carol Collinsworth, Holly Bowsey (hooray for volunteering students), and Martina Igberaese.

Finally, a thanks to our ADDY patients, who are certainly not suffering from low creativity syndrome. Thanks for the good acting job to Amanda Dent, Justin Dobbs, David Hardin, Blaine Lloyd, John Markham, Tom Martin, and Ben Powers.

Welcome Our New Members

2009-03-15T15:30:00.001-07:00

Kellie Bell is an account planner and innovation catalyst with Southern Growth Studio, a brand marketing company based in Oxford. Kellie is based mainly in Memphis, where she collaborates on strategy, creative directions, and project plans, and measures results. She is pursuing an MBA from Christian Brothers University and previously worked in corporate communications for FedEx Corp.

Kellie Bell with Southern Growth Studio

Michelle Campbell is Director of Operations with Lokion. Michelle came to Lokion as a Business Specialist/Office Manager in 2005. Her resume includes past work for FedEx, Consolidated Media Systems, Inquisitor, Inc., Encoda Systems, and many more companies. She attended the University of Mississippi and the University of Memphis.

Ron Lefkowitz is with Adlib Specialties, which supplies promotional product solutions for companies across the country. Ron is a long-time industry pro, who started out in the radio industry.

Teresa Heberling is with Screenvision Direct, which sells advertising on movie screens.
Lee Plesofsky provides expertise in Direct Marketing, Strategic Development, Results Analysis, and Needs Analysis for Baber.

Scoop du Jour

2009-03-15T15:28:00.000-07:00

Local station WCVR 640 AM is excited to be part of the Bott Radio Network that won three awards at the National Religious Broadcasters Convention including 2008 Network of the Year from Focus on the Family.

We’re proud of Kimmie Vaulx, who is now the head marketing honcho at Baptist Memorial Health Care.

And no, Melissa Alexander has not gone on an eating binge. She’s expecting!

Congratulations to Mary Anne McCraw on her recent engagement.

Speaking of engagement, want to Engage in Some Self-Promotion, Too?

Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by April 1 to include in April’s newsletter.

Art Gilliam Honored with Silver Medal Award

2009-02-10T15:27:00.000-08:00

Art Gilliam was the first Africa-American to write for The Commercial Appeal. He was the first African-American to be an on-air reporter and anchor on Memphis television at WMC-TV. He was the first African-American to own a radio station in Memphis, and one of the first in the country – WLOK.

Now Art Gilliam is the first African-American to receive the MAF Silver Medal Award for a lifetime full of achievements like these and many more.

Art Gilliam received a B.A. in Economics from Yale University and then received an MBA from the University of Michigan. From 1968 to 1975, he served as a news anchor, editorialist, and a feature reporter for WMC-TV. He also served as an editorial columnist for The Commercial Appeal during that time. He did all this in addition to a busy career in insurance.

Art then went to Washington, D.C. to serve on the staff of newly elected Congressman Harold Ford, Sr. At this time, he decided to harness the communication power of the media by buying his own radio station and purchased WLOK Radio. To this day he has served as Chairman of the Board and President of this organization and seen his station win many awards. These awards include the title of #1 Gospel Station in the nation by Religion & Media Quarterly for several consecutive years.

Art was the first African-American to own an electronic media outlet in Memphis back then, and today his station is one of the few that is still locally owned. That local ownership makes a big difference for his listeners as well as for Art – his impact on our community is exceptional.

Art Gilliam organized the WLOK Stone Soul Picnic, which is still drawing thousands of happy attendees each year. In 1997, his WLOK was recognized by the Tennessee Historical Commission as a Tennessee Historical Landmark with a plaque that reads:

WLOK Radio Station
In 1977 WLOK became Memphis’ first African-American owned radio station. Established on this site, Gilliam Communications’ WLOK is a family-oriented format on which many of the nation’s top African-American leaders have appeared. Several of the nation’s leading disc jockeys starred here. WLOK’s community involvement includes college scholarships and the renowned WLOK Stone Soul Picnic. The station’s call letters, WLOK-AM are “A Family Tradition.”

A current member of the MAF Board of Directors, Art’s other civic, professional, and charitable affiliations include:

CURRENT PROFESSIONAL AND CIVIC AFFILIATIONS
Memphis Advertising Federation - Board Member
Black Business Association of Memphis - Past Chairman
NAACP - Lifetime Member
Sheriff's Department Advisory Board
Society of Entrepreneurs - Board Member
Tennessee Association of Broadcasters
University of Memphis College of Communications Advisory Board

PAST AFFILIATIONS (partial listing)
Cleaborn Homes Adoption (Project of Gilliam Communications, Inc.)
Federation of State Humanities Councils – Treasurer
Humanities Tennessee – Chairman
Leadership Memphis
Leadership Music – Nashville
Lemoyne-Owen College – Trustee Emeritus
Memphis Zoo, Inc. – Board Member

COMMUNITY AWARDS and APPEARANCES (partial listing)
Alpha Kappa Alpha Sorority Outstanding Community Service Award
Black History Men of Honor Leadership Award
Delta Sigma Theta Award for Outstanding Community Service
Delta Sigma Theta’s The Florence Cole Talbert McCleave Award Memphis Chapter
Gospel Bridge Award – Lifetime Achievement
Honorary City Councilman Award for Outstanding Service to Memphis
Omega Psi Phi Fraternity Citizen of the Year
Phi Beta Sigma African American Male Image Award
Rainbow/ PUSH Martin Luther King, Jr. Award
Radio Ink Magazine Top 25 African Americans in Radio
United States Jaycees – Ten Outstanding Young Men in America

Thanks to the Silver Medal Committee!

2009-02-10T15:24:00.000-08:00

MAF sends special thanks out to all those who made the Silver Medal presentation such a big success. It’s never easy to find out everything about the honoree, get him or her to the meeting, and keep it all a secret. But this team pulled it off.

Craig Harper of Experian Simmons, Committee Chair, who coordinated everyone and everything.
Rikki Boyce of Indelible, Inc, writer and executive producer of the video.
Jerry Bafford of WLOK who not only gathered photos but managed to smuggle the staff into the meeting as a surprise.
Robert Bethel, Julius Brown and the rest of the exceptional staff of Media Arts Training Center who conducted interviews all over town and produced and directed the video. http://www.bethelcommunications.net
Media Source for gathering copies of the broadcast coverage of the event. http://www.memphismediasource.com
Hot Graphics for printing the elegant program. http://www.hot-graphics.com

Who Else Was a Winner in January?

2009-02-10T15:22:00.000-08:00

Art Gilliam received the Silver Medal Award and everybody took home an inspiration story as well as the wisdom of luncheon speaker, Al Anderson.

Two people won in a different way:
Karen Scott with Malco was the Bingo winner. Then she made the students of the University of Memphis even bigger winners by donating her cash prize back to the student fund. Every month a quick round of Bingo with $1 cards offers the prize of a split pot for the winner and the student fund. The fund is used to help finance the student’s participation in the 7th District Student Advertising Competition.

Debbi Hicks with Media Source carried home the door prize – a pair of movie tickets donated by Malco – just in time to catch all the Oscar nominees.

Congratulations to all!

ADDY Show and Gala Feb. 28 – A Must to See and Be Seen

2009-02-10T15:17:00.000-08:00

It's time to celebrate this year's successes over Low Creativity Syndrome. See all the work that was several cuts above the rest and earned Gold or Silver ADDYs – not to mention those coveted Best of Show awards. Hobnob with the coolest people in advertising over cocktails and noshes. Then applaud (or not) as the winners gather collections of pointy plexiglass. If you don’t come, you won’t know what people are talking about. And that Low Creativity Syndrome could turn fatal.

February 28, 2009
Fogelman Executive Center (U of M Campus)
Drinks and free pill samples: 7:00 PM
Presentation: 8:00 PM

Bring non-members. Bring your co-workers. Bring your friends. Bring a client. Heck, bring everyone you know. Bring 10 or more and you get a sweet discount.

It's our local industry's biggest night, so don't miss out. And order your tickets before Sunday, February 22 and you'll save even more.

For more information , visit www.memphisadfed.org, www.addypills.com, or email adfed1@memphisadfed.org.

MAF Volunteers help to collect and sort this year's ADDY entries.

Kimmie Vaulx Wants to See You Win a Pyramid

2009-02-10T15:14:00.000-08:00

MAF Board Member Kimmie Vaulx is getting ready for an onslaught of nominations for the MAF Pyramid Awards for companies and individuals who have made important contributions to their workplace or client in the past year. Kimmie received one herself as Marketing Director of the Year in 2004, so she knows what a thrill it is to receive this prestigious award.

Kimmie is also very busy as the System Marketing and Community Involvement Director for Baptist Memorial Health Care Corporation (whew! the title alone is exhausting). Kimmie has been with Baptist since 2001. Before that she worked with AutoZone, the Memphis Convention and Visitors Bureau, Memphis In May, and The Pillsbury Company.

In addition to her Pyramid, Kimmie’s other honors include being named a Paul Harris Fellow by Memphis Rotary, Memphis Business Journal’s Top 40 Under 40, and 50 Women Who Make a Difference by Memphis Women Magazine. She is also an alumnus of Leadership Memphis and a member of PRSA, AKA Sorority, the Girls, Inc. Board, and volunteers with the Women’s Foundation of Greater Memphis.

On top of all that, Kimmie and her husband, Glenn Vault, Jr. have a very busy household with two children: Glenn and Kamryn.

AS the saying goes: If you want something done ask a busy woman. Kimmie Vaulx more than qualifies.

CASA Named Public Service Cause for 2009

2009-02-10T15:13:00.000-08:00

Public Service Chair Art Gilliam announced that CASA (Court Appointed Special Advocates) of Memphis and Shelby County as the recipient of our public service effort for 2009.

Their mission is "to be the leader in child advocacy through dedicated, trained volunteers and staff who, by providing an unbiased voice in court, assure safe, permanent homes for abused, abandoned, and neglected children."

While the parameters of the project are still being defined, anyone who wants to volunteer should contact Art Gilliam at WLOKRADIO@aol.com.

Mark Your Calendars Now for the March 26th Luncheon

2009-02-10T15:09:00.000-08:00

Scoop du Jour

2009-02-10T15:05:00.000-08:00

Elzemeyer Talent Agency is expanding to Nashville. ETA will still have an office in Memphis, but is giving both Memphis and Nashville talent the opportunity to audition in other markets. Do you know of projects going on throughout TN that need talent? Do you know talent that wants more work? Check out http://ETATennessee.com for more information.

Did you know Baptist Memorial Health Care web marketing ace and MAF Board Member is also an accomplished artist? Check out Mary Anne McCraw’s stunning watercolors at the Collierville Library this month. The landscape show is at 501 Poplar View Parkway in Collierville.

Lori Turner, managing partner of RedRover Company, was recently elected to the Board of Directors for the Humane Society of Memphis and Shelby County, as well as the Sales & Marketing Society of the Mid-South.

Want to Engage in Some Shameless Self-Promotion, Too?
Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by February 27 to include in March’s newsletter.

Save the Date for the Pyramids Awards at the April 23rd Luncheon

2009-02-10T15:03:00.000-08:00

This year, the Pyramid Awards will be presented at MAF’s April luncheon.

Keynote Speaker: Mike Bogda with ABA Consulting, presenting “How to Keep Your Clients”
The Pyramid Awards honor those talented employees who have made significant contributions to areas such as media, account service, marketing, printing, production, and more. Individuals will be rewarded for outstanding accomplishments and professionalism in the field of advertising.

Category Overview
Media Professional Awards
• Newspaper AE of the Year
• Magazine AE of the Year
• Television AE of the Year
• Radio AE of the Year
• Out-of-Home AE of the Year
• Sales Manager of the Year

Professional Services Awards
• Advertising Industry CEO/President of the Year
• Marketing Firm of the Year
• Account Manager of the Year
• Marketing Director of the Year
• Public Relations Director of the Year
• Industry Newcomer Award
• Production Manager of the Year
• Traffic Manager of the Year
• Interactive Professional of the Year
• Media Buyer/Planner of the Year
• Intern of the Year
• Printing Company of the Year
• Printing AE of the Year
• Client of the Year

Nominations will be accepted in March. So start your list of bosses, co-workers and clients deserving of special recognition, and watch for more details on the nomination process.

Thanks to The Daily News/Memphis News for sponsoring the Pyramid Awards. Chair, Kimmie Vaulx would love for your company to join The Daily News as a sponsor. For more information, please contact her at kimmie.vaulx@bmhcc.org or 227-3505.

MAF to Align with AAF National Brand and Conduct Logo Contest for New Name

2009-02-10T14:55:00.000-08:00

The MAF Board of Directors has voted to change the club’s name in order to more closely align with the American Advertising Federation. Many clubs around the country have already changed names and logos. For a complete list, visit the AAF website at:
http://www.aaf.org/default.asp?id=100

For more information on the rationale of the name change, Click Here to review the presentation from AAF.

The new name recommendation is:
AAF
Memphis Ad Fed
Since the name change requires a bylaw change, we will vote on this change at the March 26th luncheon.

A logo contest is underway for the new name. For details on entering, please contact Preston Davis at davisp@commercialappeal.com or 529-2556. Artwork for the logo contest is due to Preston by March 9th. The winning logo will be entered by the club in the 2010 ADDY competition.

Mark Your Calendars Now for the January 22nd Luncheon

2009-01-12T06:30:00.000-08:00

Featuring: Silver Medal Award Presentation and “Truth or Consequences - Marketing In Our Multi-Racial, Multi-Cultural World In 2009 And Beyond,” presented by Al Anderson

Holiday Inn at the University of Memphis
11:30 am
RSVP HERE

Discover What America’s Foremost Expert Knows About Africa-American Consumers.
Reverend Dr. Al Anderson is “The Dean of Black Consumer Marketing,” with more on-target marketing knowledge than most people can even imagine. And he’s willing to share at our January luncheon.

Anderson has a 45-year background in marketing and communications and is a noted lecturer and industry consultant. He is the chairman and founder of Anderson Communications, Inc. (ACI) founded in l97l, the second oldest African-American owned marketing services firm in the country. ACI is known as a premier resource for companies who market to African-Americans. The company specializes in developing strategically based, integrated ‘Go to Market™’ marketing programs for its clients.

One ACI division develops and executes integrated marketing services encompassing healthcare, sports, promotional, local and trade marketing programs, product sampling, Church based marketing, and public/community relations, with a heavy emphasis on “grass roots dynamics.” The other division produces branded media content, with five distinct media brands that target different demographic segments utilizing a cross-media platform model.

Anderson founded and served as president of the American Medical Team for Africa (AMTA), a non-profit organization with a membership of American doctors, medical students, and volunteers who help African countries. They work in more than a dozen African countries. In recognition of his work in Africa, he has been awarded two honorary doctor of medicine degrees.

In addition, Anderson is an active volunteer for many non-profit groups, an ordained minister, an accredited spiritual and family counselor, and has consulted with hundreds of minority-owned businesses. He has served as an adjunct Professor of Marketing for Clark Atlanta University.

Make sure you’re doing what needs to be done to reach your target s in the African-American community by attending this luncheon. If you have clients who target this market, do them a favor and bring them along. Make reservations for you and your guests by January 21st.

Letter from the President

2009-01-12T06:29:00.000-08:00

Learn Our Newest Silver Medal Recipient! Could It Be You?
January is always my favorite meeting of the year. I know to come prepared with tissues, because I always get emotional as we honor someone who has made an incredible difference in our industry, our community, and our lives with the highest award Memphis Advertising Federation has to offer: The Silver Medal.
Please come to the January luncheon on the 22nd to celebrate our recipient’s lifetime full of achievements:

The impressive contributions to his or her company or organization.
The high degree of creative, original thinking in the area of advertising.
The major advancements to advertising which the recipient has given, thus increasing the stature and raising the standards of our profession.
The incredible number of contributions the recipient has made to our community through civic, religious or other groups dedicated to human and social welfare.

Give our Silver Medal honoree your support and be on hand for this celebration of exceptional achievement. You might even shed some tears!

Here’s the distinguished list of past recipients:
1960 Mel Grinspan
1961 Dr. Robert M. Cooper
1962 Lester Gingold
1963 Tom O’Ryan
1964 Wallace Witmer
1965 Ernest Lee, Sr.
1966 Hoyt B. Wooten
1967 J.P. Tucker
1968 Holton Rush
1969 Dave Swearingen
1970 Charles Brakefield
1971 Lewis Sutton
1972 Avron Spiro, Sr.
1973 John Cleghorn
1974 Henry Slavick
1975 Ward Archer, Sr.
1976 Jan Gardner
1977 Harold Krelstein
1978 Joan White
1979 Milton Simon
1980 Abe Plough
1981 Bill Carrier, Jr.
1982 Tom Ragland
1983 Ed Dorrity
1984 Ott Roush
1985 Margaret Lowery
1986 Mori Greiner
1987 Deloss Walker
1988 Dan Conaway
1989 Robert Bartusch
1990 John Malmo
1991 Ward Archer, Jr.
1992 Joe Williams
1993 Ed Bailey
1994 Trena Packer Street
1995 David Stewart
1996 Michael Thompson
1997 Dale Oden
1998 Sherri Sawyer
1999 Ron Spielberger
2000 Gay Veazey Williams
2001 Connie Hendrix
2002 Ken Sossaman
2003 Linda Roberts
2004 Dee Cole
2005 Bob Eoff
2006 Donna Gordy
2007 Craig Harper
2008 Steve Pacheco
2009 ??? Find out on January 22nd

ADDY Entries Are Due January 15th.

2009-01-12T06:28:00.002-08:00

Go to www.ADDYpills.com for official instructions.

It’s the cure for Low Creativity Syndrome – and the prescription for greatness. Enter the ADDYs and see your creativity flow.

If your work receives high marks from our judges, you will immediately receive the ADDY treatment. Your work will be revered at your agency and maybe even by your clients) and you’ll feel more confident in pitch meetings.

There is a small fee per entry, of course (since you’re a MAF member – your fee is lower still). But you can’t put a price on creativity, can you?

You Have an Appointment on February 28 for Your ADDY Treatment.

Whether you direct art or write copy, manage accounts, sell media, direct traffic or supervise printing – this night is for you and your well-being.

Advertising creative touches everyone. And that includes you. You can check out everything that is judged the healthiest, most fit advertising in the area. Then learn what is the best of the best.

Be there – Fogelman Executive Center, February 28 at 7 PM.

We Came. We Partied. We Got Good and Funky.

2009-01-12T06:28:00.001-08:00

If you weren’t at Young Avenue Deli the evening of December 11th, you really missed out.

The fantabulous MAF Funky Art Holiday party included roller derby elves courtesy of Memphis Roller Derby, amazing, creative bidding opportunities, totally delish food, and an unending opportunity to build connections outside of the workplace.

Over 50 donated items, from museum memberships to funky artworks, sparked a few bidding wars among the more than 70 party-goers, which included our friends in AIGA.

Event chair, Cynthia Saatkamp, sends thanks out to all the donors and artists, her committee, AIGA, and everyone else who helped to make this our most festive holiday party ever.

We Came. We Listened. We Got Expert Legal Advice. For Almost Free!

2009-01-12T06:14:00.002-08:00

Thanks to Alan Crone, Co-Founder of Crone & Mason for his expert legal advice on Trademarks and Intellectual Property.

Members of the creative community, clients and other marketers gathered on January 9th at The University Club. We learned how to protect vital business assets like our company name, our web domain name, our identity, product names, and even trade secrets.

Many thanks to Tactical Magic for sponsoring this seminar filled with such valuable information for all.

Trace Hallowell of Tactical Magic and Alan Crone of Crone & Mason, PLC, talk after the January 9th Memphis Advertising Federation Luncheon Roundtable, sponsored by Tactical Magic. Crone, an attorney, discussed trademarks and intellectual property and answered questions from the group, and covered items such as trade secrets, copyrights, patents and trademarks.

Disciple Design's Craig Thompson and David Terry speak to Kirk Hastings of Kirk Hastings Design at the January 9th Memphis Advertising Federation Luncheon Round Table at the University Club.

Pam Branham of Younger Associates and Mary McCraw of Baptist Memorial Health Care talk on January 9th at the University Club prior to the Memphis Advertising Federation Luncheon Roundtable.

Attorney Ken Barnes of Crone & Mason; Pam Routh of 7 Second Solutions; and attorney Alan Crone of Crone & Mason exchange ideas at the January 9th Ad Fed luncheon at the University Club.

Jerry Redmond of Redmond Design and Dan Hall of Blue Streak Studio chat briefly before the Memphis Advertising Federation Luncheon Roundtable.

Memphis Advertising Federation members Pam Routh, Maury Tower and Sally Baker-Brenner organized the January 9th AdFed Luncheon Round Table at the University Club.

Share Your Scoop du Jour for Some Free Self-Promotion?

2009-01-12T06:14:00.001-08:00

Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by January 30 to include in February’s newsletter.

ADDY Entries Are Due January 15th.

2008-12-07T17:39:00.001-08:00

Go to www.ADDYpills.com for official instructions.

It’s the cure for Low Creativity Syndrome – and the prescription for greatness. Enter the ADDYs and see your creativity flow.

If your work receives high marks from our judges, you will immediately receive the ADDY treatment. Your work will be revered at your agency and maybe even by your clients) and you’ll feel more confident in pitch meetings.

There is a small fee per entry, of course (since you’re a MAF member – your fee is lower still). But you can’t put a price on creativity, can you?

You Have an Appointment February 28th for Your ADDY Treatment.

Whether you direct art or write copy, manage accounts or sell media, direct traffic or supervise printing – this night is for you and your well-being.

Advertising creative touches everyone. And that includes you. You can check out everything that is judged the healthiest, most fit advertising in the area. Then learn what is the best of the best.

Be there – Fogelman Executive Center, February 28th at 7 PM.

Get Expert Advice on Trademarks and Intellectual Property Almost Free.

2008-12-07T17:36:00.000-08:00

Roundtable Talk and Q&A Session with:
Alan Crone, Co-Founder and Managing Member of Crone & Mason
Friday, January 9, 2009
11 AM – 1 PM
The University Club (1346 Central Avenue)
Members: $30; Guests $40
Sponsored by Tactical Magic

Do you actually own your company name? Is that illustration you commissioned yours to use forever? How can you protect product names, logos, or other intellectual property? What actually qualifies as a “trade secret” you can protect?

Get in the know about these issues and others from a highly respected legal expert. These are such an important issues, the roundtable session has been expanded to two hours (lunch included).

Know how to protect vital business assets like your identity, product names and design, even ways of doing business. Make sure you purchase what you think you’re buying from photographers, artists, writers, and more.

Space is limited and demand is expected to be high. RSVP ASAP (deadline is Jan, 7) to Pam Routh at pamcts@bellsouth.net or 901-550-2114.

Trace Hallowell* Is on the Soapbox: Is Branding a Luxury?

2008-12-07T17:35:00.001-08:00

The business climate in Fourth Quarter 2008 reminds me of what it was like when I broke into the advertising business during the recession in 1982. Clients were cutting budgets, agencies were struggling, some agencies were failing, and jobs were really scarce.

Sound familiar?

Branding (we used to just call it “advertising”) has long been regarded as something of a luxury purchase. Prevailing Wisdom dictates that the first place you look when cutting your company’s costs in tough times is the marketing budget. And, believe me, Prevailing Wisdom was prevailing in ’82.

As I ponder the potential impact of the current economic situation on my clients and upon my own business, I am encouraged by two valuable lessons from 26 years ago.

The second lesson (I’ll get to the first in a minute) was from a Wall Street Journal ad that ran in Adweek. They had done in-depth research on the Prevailing Wisdom Theory over several decades, tracking advertising expenditures through good times and bad, and found that certain companies enjoyed remarkable growth in market share over the period of the study.

The common factor among the extraordinarily successful brands was simply that they maintained their advertising levels through tough times. The Journal posited that those companies benefited from a disproportionately high share of voice during times when their competitors cut back, and that the resulting higher awareness drove a much higher share of market.

The long term health of our clients’ brands is not served by silence.

Now for the first lesson. This one is more simplistic. Maybe too obvious.

I was presented with two views on the advertising/branding profession while I was in school (technically, this was still 1982-ish, so it counts). The first was from a Journalism professor who shared the fairly popular view that advertising is an institutional leech on society. A luxury expense, if you will, driving up the cost of goods and manipulatively creating demand for products people don’t really need.

The second was from a Marketing professor who pointed out that advertising is what makes our economy work. When it works. Here’s the point: We only have cars and computers and iPods because of mass production. Without mass production, only the very rich could afford that cool stuff. And without mass demand, there could be no mass production. And without mass market advertising (and brand creation), there could be no mass demand.

This model applies even more poignantly to necessities like packaged foods and medicines.

The point of all this? Even in a miserable economy - we owe it to our clients, and to the culture we live in, to keep doing what we do. And do it well.

*Trace Hallowell is the managing partner at Tactical Magic, a Brand Identity Specialist firm that combines the skills of an ad agency, a brand consultancy and a design studio.

Welcome Our Newest Member

2008-12-07T17:33:00.000-08:00

If you see him at the Funky Art Party or other upcoming event, take a minute to say hi and make him feel welcome.

David Clark is founding partner and VP of Business Development for Zeekee Interactive. Zeekee Interactive is an Internet Marketing Company that offers website design and development, email marketing, search engine optimization, internet marketing, strategy consulting, website statistical analysis, and Google and Yahoo cost per click ad placement. Their clients include everything from Mom and Pop operations to Fortune 500 companies. Their strength is their ability to apply marketing principles to the web. Zeekee Interactive was formed over five years ago, and employs a staff of 10.

David Clark
Zeekee Interactive
100 Grandview Place, Suite 120
Birmingham, AL 35243
Office: 205.977.2296 ext.2
Cell: 205.903.6551
Fax: 205.967.9940
www.zeekeeinteractive.com

On-Line Auction Raises Major Funds – But You Can Still Bid!

2008-12-07T17:30:00.000-08:00

The bidding was fierce and the bargains were many. All told the On-Line Auction raised ten big ones which will help MAF to continue to offer great programs, assist students, and provide other services to members and the greater advertising community.

But there’s still more to come. A few items that went unsold will be available for your bid at the Funky Art Party – yet another reason to show up and celebrate.

Thanks go out to Don Fancher and Mary Anne McCraw, co-chairs for this event, Marcia Anthony, Susan Ewing, Glenna Ward, Sally Baker-Brenner, and special thanks to Gerald Jarnigan for his graphic design.

MAF Sends Out Thanks to the Many Who Donated Items or Offered Sponsorships for our On-Line Auction:
All of you help us work to strengthen our advertising community. We very much appreciate your support!

ABC 24 WPTY
At Home Tennessee Magazine
Baber Direct Marketing
Baptist Hospital for Women
Baptist Memorial Health Care
Clear Channel Outdoors
Coach Cal & Friends-Dick Vitale
Creative Testing Systems
CW30 WLMT (Memphis)
Daily News/Memphis News
EP Enterprises
FOX 16 WJKT (Jackson, TN)
Gateway Outdoor
Greg Campbell Photography
Guyse Technology
Lindsey Lissau Photography
Madison Hotel
Malco Theaters, Inc.
Memphis Animal Clinic
Memphis Downtowner Magazine
Memphis Symphony
Modern Production Concepts
Occasion Creations
Rendezvous
Running Pony Productions
Simon Property Group -Wolfchase, Oak Court Mall
Susan Thompson
The Commercial Appeal
The Memphis News
Thompson & Company
Travel Vacations
Travelennium, Inc.
WKNO-FM
WKNO-TV
WLOK Radio
WMC-TV
Woody Woodliff Photography

Scoop du Jour

2008-12-07T17:27:00.000-08:00

Running Pony Productions received 4 nominations for regional Emmy awards, television’s highest honor, at a reception in Nashville Friday night. Running Pony was nominated for: a commercial campaign created for the Memphis Zoo; a commercial created along with carpenter/sullivan/sossaman advertising for the University of Memphis Tigers’ football team; an animation created for the 2007 Liberty Bowl TV commercial; and the informational program “Smart Medicine” on WKNO-TV. The Midsouth Chapter of the National Academy of Television Arts and Sciences received almost 750 entries in 75 categories for the 23rd Annual Midsouth Emmy Awards.

RedRover Company welcomes Cynthia Latourette to the team as marketing coordinator. Prior to joining RedRover, Cynthia spent years in corporate marketing at Acxiom and First Tennessee.

Also, RedRover Company has formed a new partnership with the Humane Society of
Memphis and Shelby County where it will serve as the organization's volunteer agency of record.

Want to Engage in Some Shameless Self-Promotion, Too?

Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by December 26 to include in January’s newsletter.

Can You Find Your Inner Funk?

2008-11-20T07:27:00.000-08:00

Think you lost your mojo? Can't seem to cut through the clutter? Well then you need to be a part of this year's Funky Furniture & Art Party. Save the date now for Thursday, December 11, when we'll rock the Young Avenue Deli in Cooper Young with the funnest, funkiest party of the year. Everyone is welcome and Memphis Ad Fed members and any donating artists are free. This is the perfect time to show your fellow comrades in the business who's tops when it comes to executing a funky idea.

Check out the photos below of some of our faves from years past - like the corset chair complete in black pleather, the telephone book chair and the map chair. Still need a little inspiration? Check out last year's best in show - the old window pane with the Memphis river lit up behind it. Think you can do better? Prove it. Donate a piece by calling Cynthia at Hemline at 529-9092 or emailing cynthia@hemlinetheory.com. Proceeds from the sale of these items in our silent auction benefit our scholarship fund. Check back for more info on the party.

See What Won The Big Awards Last Year (including our own Disciple Design). Then Learn About the ADDY Changes for 2009 Afterwards.

2008-11-02T19:38:00.000-08:00

Mark Your Calendars Now for the November 20th Luncheon
Featuring: The 2008 National ADDY Awards
11:30 AM
Holiday Inn at the University of Memphis
Make your reservation by clicking here.
Not only is Running Pony sponsoring the presentation of the pinnacle of the three-tiered AAF ADDY awards, they are also editing the reel to include only the best and brightest with no boring duplications.

A traditional favorite, this luncheon should not be missed by anyone. After all, we all know the most entertaining part of any media is the advertising, right?

This is a great meeting to bring along co-workers, clients and other advertising associates. It’s fun and showcases some of the best work in the business. Make reservations for you and your guests by Tuesday, November 18th.

More Than $61,000 in Media, Goods, and Services Are Waiting Your Bid

2008-11-02T19:36:00.000-08:00

Visit auction.memphisadfed.org to Bid

Seven auction boards packed with great buys in media, advertising services, and other great deals await your inspection and bid. Bidding started at the first of the month, but it’s not too late for you to put in the winning bid and snag a great deal. Bids are accepted through November 21, 2008.

Bid soon and often!

Remember, MAF hosts this online auction to raise funds for our many programs – from luncheon speakers to sponsorship of our Student Ad Competition team. So not only do you win when your bid gains a great deal, you also win a better, stronger ad club.

Face the Future (Or else face the music)

2008-11-02T19:35:00.000-08:00

On November 7 & 8, AIGA Memphis is bringing in an elite line-up of the industry’s top professionals for FACE AIGA—your opportunity to learn how to adapt in an ever-changing world of design. Luke Hayman, of Pentagram New York, will share his experiences in magazine redesigns and responses to changing media. Hannah Donovan, creative director for last.fm, will present her effective technique in design services and concepts to a mainstream audience. Learn from Jake Sargeant, one of the hottest motion graphics designers of this generation. And, Patrick Coyne—The face behind Communication Arts Magazine. Face is a must-attend event for the region. Tickets going fast. More info at memphis.aiga.org.

We Know How to Put the Fun in Funky

2008-11-02T19:32:00.000-08:00

Strut Your Own Funky Self at MAF’s Funky Art Party.

In the past the funk was all about the furniture. Now anything can get down and funky. And we want you to be a part of it.

MAF is looking for ANYONE from ANYWHERE with ANY KIND of artistic talent. Are you or someone you know a secret potter, photographer, jeweler or practitioner of some other art or craft? Then this is all about you (or whoever)!

You don’t have to be an “artist” —just join in for fun. If you know someone else in our club, at your office, in the advertising community, at church, or elsewhere, who makes wreathes, knits, weaves, makes books, collages, stained glass, or whatever– let us know.

Because this year, we’re not only looking for donations, our Funky contributors can also make some money. Alongside our auction to raise funds for MAF programs from seminars to scholarships we’ll have a Funky Market. Anyone who donates a piece for the auction can also put a piece in our market for sale.

Deadline for all artwork is Dec. 1. Items can be dropped off at the MAF office (2701 Union Ext’d, Suite 502), at the November luncheon, or at Hemline Creative Marketing (506 S. Main, Suite 201). If none of that works, we’ll pick it up. Just contact Cynthia at 520-9092 or the email below.

Got questions? Know someone funky we need to reach out to? Want to donate yourself? Email event chair Cynthia Saatkamp at cynthia@hemlinetheory.com.

Stay tuned for info about the location for this funk fest.

Seven More Members Join Our Growing MAF

2008-11-02T19:25:00.000-08:00

Seven new ad professionals are on board and ready to: Know More. See More. Be More. Make sure you Know and See More of them, too.

Marty Guyse is the principal of Guyse Technologies. Guyse Technologies is an information technology company specializing in web application development.

Bob Walker has spent his entire career managing marketing departments for high technology software companies in Houston. Boeing recruited him as Director of Marketing for its ILS subsidiary. ILS is a high tech company with web services that facilitate international transactions of aviation and marine. He was please to find MAF and looks forward to making many local contacts for advertising and marketing services.

Maria McLendon

Maria McLendon is Assistant Vice President of Marketing for the Memphis Area Teachers' Credit Union (MATCU) where she is responsible for all aspects of the company's advertising and marketing efforts. MATCU was just recognized as Memphis' Best Place to Work. She loves her job because it is creative, stimulating and flexible. Maria became a member of MAF to keep learning and growing. She hopes to develop relationships with other advertising professionals and expand her knowledge of trends, market conditions and new developments; as well as share her own experience and expertise.

Jim Curran is a Sales Manager for Baber Direct Marketing, where he analyzes needs and results as well as provides specialized expertise in marketing for franchisors and strategic development. He’s been providing direct marketing advice to companies of all sizes since the 80s, including Fortune 500 companies.

Rhonda Hills is with archer>malmo.

Lee Lucchesi is with Simon Property Group.

Kelly Rogers

Kelly Rogers is an Account Executive with inferno. She previously worked for agencies in Columbus, Ohio and Raleigh, North Carolina. Kelly has been involved in our media auction and has volunteered during ADDY judging weekend a couple of times. She also won two Pyramid awards from MAF-- Industry Newcomer of the Year in 2006 and Media Buyer/Planner of the Year in 2007. She looks forward to being an official member to continue networking within the Memphis advertising community.

Know Your Board: Pam Routh Has Got It Going “Round.”

2008-11-02T19:22:00.002-08:00

It’s a good thing Pam is an avid triathlete. Her busy life would wear most people out. MAF has her organizing monthly Roundtable discussions – a new program and major challenge. But we’re letting her take a breather for the holidays, making this is a great time to learn more about this very active board member.

For the past year Pam has focused on helping the clients of Creative Testing Systems/ 7 Second Solutions with customer retention and marketing programs as a Senior Account Executive.

Before joining this company, she was in the printing business for 27 years. Pam originally came to Memphis to work for Graphic Systems. After two years, she joined Lithograph Printing Company as a Sales Representative where she handled accounts for 17 years until the company was bought out. She then joined JW Moore Printing as a Sales Representative for eight years.

For almost all this time, Pam has also been an active member of MAF. But that’s just one part of her extra-curricular activities. She is currently Treasurer/Secretary for the Memphis Sales and Marketing Society. She is also a past president of Women of Achievement and American Women in Radio and Television, Memphis, as well as holding numerous other leadership positions with both. In addition, she is an active dog walker and volunteer with the Humane Society of Memphis and Shelby County.

And, as one look will tell you – Pam is in unbelievable physical condition. She’s been competing in triathlons for 25 years. She was a Finisher in the Hawaii Ironman Triathlon of 1992 and won USA Triathlon National Race in1997.

For 13 years, Pam has been involved as a race director and coordinator for the Memphis in May Triathlon. She even helped turn her passion into business, helping her husband, Wyndell Robertson, create Start2Finish Events, which owns or produces about 17 to 20 triathlons and other multi sport events each year.

And did we mention she won a Five State Regional Bodybuilding Championship in 1984?

This Clemson University grad and former ballet dancer has got the right stuff no matter how you measure.

Join MAF Members Nov. 13th for a Margarita, Good Times, and Industry Gossip (if you’re lucky)

2008-11-02T19:22:00.001-08:00

Los Compadres (2617 Poplar) is the place. Thursday, November 13th is the date. Mosey on over after work (that would be 5:30 for most of us) and give your spirits a lift (pun intended). You’ll laugh, you’ll hydrate, you’ll network. Heck, you might even be able to write it off as business.

As always – be there or be talked about.

First Roundtable of 2009 to Feature Attorney Alan Crone

2008-11-02T19:21:00.000-08:00

Start off the New Year with Attorney Alan Crone on January 9 to learn more about intellectual property, trademark protection, and related issues.

Because these topics are so important and complicated, the timetable for the luncheon is expanded to two hours to allow for an extended question and answer period. While participation is limited, more registrations than usual will be allowed to accommodate demand.

Here’s the quick facts:

What: Attorney Alan Crone on intellectual property, trademarks, etc.
Where: University Club, 1346 Central Avenue
When: Friday, January 9, 2009
How much: $30 members/$40 non-members (which includes lunch)
Why: To keep from making very costly mistakes.

To make a reservation or find out more, contact Board Member Pam Routh at pamcts@bellsouth.net or call 278-0022.

Members Who Come to MAF Luncheons Are Natural Winners

2008-11-02T19:19:00.000-08:00

Once again, everyone who came to the October luncheon left the richer for the information they gained about social media strategies.

Angela Copland of ServiceMaster and Jennifer Carlow of Arkansas State University have extra questions for luncheon speaker Mike Haines of Facebook.

inferno team enjoys lunch.

But, four people left with something even more.

Past President and Silver Medal recipient Joan White carried home the winnings from the monthly Bingo game.

Three people received valuable door prizes: Pam Routh of Creative Testing Systems, Trey Murphree of WREG-TV, and Jo High with CS2.

Scoop du Jour (aka “Your Chance to Talk about Yourself”)

2008-11-02T19:11:00.000-08:00

Tactical Magic just added another prestigious creative award to their collection: inclusion in Logo Lounge 5, a book of outstanding logos from around the world. The logo was designed for Frazee Ivy Davis, a local accounting firm. This isn’t the first time Tactical Magic has earned this distinction: logos for The Eyewear Gallery, Fulmer Helmets, Nuance AV, and Guardian Angel Pet Rescue were included in previous editions. Check it out for yourself at http://www.logolounge.com.

Wedding bells just rang for Chaderlee Roy of Looney Ricks Kiss and Adam Shellabarger of Combustion. Congrats and best wishes to both!

Rikki Boyce of Indelible Inc was tapped to help judge the floats in the University of Memphis Homecoming Parade. Go, Tigers!

Melissa Alexander of Commercial Advisors is running the 5k portion of the St Jude Marathon to raise money and awareness for the children of St. Jude Children's Research Hospital. She has joined a team of local Memphians who have already raised over $11,500 towards the cause! To sponsor Melissa, go to www.stjudeheroes.org/users/alexanders and select the Donate Now button.

Want to Engage in Some Shameless Self-Promotion, Too?

Send your news -- fit to print or not -- for inclusion in the MAF newsletter. New hires, awards, website redesigns, new digs, even personal news (of PG13 rating or less). It's your newsletter, so use it. Email to rikki@indelible-inc.com by November 28 to include in December’s newsletter.

Mark Your Calendars Now for the October 23rd Luncheon

2008-10-12T17:31:00.000-07:00

Featuring: “Social Media: It’s Changing Everything. Are You Ready?” with Mike Haines
11:30 AM
Holiday Inn at the University of Memphis
Visit www.memphisadfed.org to RSVP

Discover Why the Facebook Phenomenon Is Great News for Marketers Like You.
There are over 90 million people actively connecting with each other through Facebook. And they actually make their preferences known in everything from TV shows to retail stores. This creates an ideal opportunity for targeted ad placement, branded application integration, and custom application development.

Mike Haines will tell you all about it at our October meeting. He has over 10 years of interactive media experience and currently serves as Facebook’s Southeast Director of Sales out of Atlanta. Mike’s team focuses on helping both brand and direct marketers develop social media strategies to connect with Facebook’s still growing, highly active patrons.

Prior to joining Facebook, Mike spent over nine years at Microsoft. As one of the earliest digital media employees at the company he held multiple positions within the MSN Online Services Group, including Senior Director of Sales for the South Region. In this role Mike managed a team responsible for developing custom interactive advertising programs across the MSN portal and emerging media platforms such as the Xbox, mobile phone, and IPTV. His first role at Microsoft was with the launch team for Sidewalk.com, Microsoft’s initial foray into local content, commerce and search. Mike received his bachelor’s degree from the University of Maryland.
Why not sign up for Facebook in advance so you’ll have a firsthand look at Mike’s favorite topic. It’s free, and you’ll find many MAF members are already there. Click on http://www.facebook.com/ to learn more.