Thursday, May 27th Luncheon
Featured guest: Jen Drexler, author and co-founder of Just Ask A Woman consultancy
Jen Drexler is a straight shooter who isn’t afraid to ask women challenging questions about intimate subjects. Thanks to her trend-spotting, strategic insight and clear focus on female consumers, Drexler is a national expert on marketing with women. She is a founding member of the New York based consultancy Just Ask a Woman and is the co-author of the agency’s new book What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It. (2010)
Jen is sought after for her non-traditional qualitative research approaches. Her company has worked with more than 90 blue chip companies including Bloomingdale’s, Best Buy, Jergen’s, Estee Lauder, Westin, Kraft Foods, IKEA and Citigroup. She is frequently interviewed about why women do what they do and what it means for marketers and has had appearances on The Today Show, CNBC, Fox Business and NPR and interviews in The San Francisco Chronicle and Advertising Age. Her perspective is captured (almost compulsively) through social media channels, posts on the company’s blogs and Tweets as well as bylined content for magazines like Marie Claire and blogs like WorkingMother.com.
Jen’s background includes consumer trend forecasting and public relations. She was previously the TalentBank Director for Faith Popcorn’s BrainReserve and before that she was a public relations specialist for Nike Communications specializing in luxury brands and for Ketchum Communications specializing in biotechnology projects. In 2008, Jen won Advertising Women of New York’s prestigious Changing the Game Award and has been the keynote speaker for her alma mater Lehigh University’s Honors Convocation. She lives in Maplewood, NJ with her husband and toddler twins.
Thursday, March 27th
11:45am-1:00pm
UofM Holiday Inn, 3700 Central Avenue
Free for AAF Memphis
$25 for guests
RSVP today
Monday, May 10, 2010
Rebuild Government Discussion
Have a say in the future of Memphis/Shelby County
The Memphis & Shelby County Charter Commission began with a blank slate, and in the coming weeks, its task forces will make recommendations and they're asking for voters to share their opinions.
Charter Commission meetings are open for all citizens to attend, but because many of us don't have the time, the Commission has asked Rebuild Government to act as a conduit for the public's ideas and recommendations. Currently, one of our local advertising professionals, LeeAnn Christopherson, is working with Rebuild Government to help foster a countywide conversation about what we want in a new government.
So, do your future a favor and join in as we share ideas of how it could increase efficiency and end duplication; how it could jump start our economy; how it could make our neighborhoods safer; how it could save money; how it could eliminate red tape and bureaucracy, and most of all, how a new government could work for everybody in every part of our community.
Tuesday, May 25th
5:30 - 7:00 PM
Rebuild Government's Offices
3485 Poplar Avenue Suite 245
Memphis, TN 3811
RSVP by May 21st to info@aafmemphis.org
The Memphis & Shelby County Charter Commission began with a blank slate, and in the coming weeks, its task forces will make recommendations and they're asking for voters to share their opinions.
Charter Commission meetings are open for all citizens to attend, but because many of us don't have the time, the Commission has asked Rebuild Government to act as a conduit for the public's ideas and recommendations. Currently, one of our local advertising professionals, LeeAnn Christopherson, is working with Rebuild Government to help foster a countywide conversation about what we want in a new government.
So, do your future a favor and join in as we share ideas of how it could increase efficiency and end duplication; how it could jump start our economy; how it could make our neighborhoods safer; how it could save money; how it could eliminate red tape and bureaucracy, and most of all, how a new government could work for everybody in every part of our community.
Tuesday, May 25th
5:30 - 7:00 PM
Rebuild Government's Offices
3485 Poplar Avenue Suite 245
Memphis, TN 3811
RSVP by May 21st to info@aafmemphis.org
Research, Aim, Fire: How Research Guides Branding
Presented by Message Factors, Inc.
"Research, Aim, Fire" is a 45-minute presentation consisting of a series of case studies that illustrate specific applications of marketing research. Each case study covers one or more common marketing scenarios, including issues related to branding, positioning, and advertising. The case studies include a discussion of the overall marketing concepts that apply to each scenario, and how research can be used to guide decision-making.
Several of the case studies discussed in this presentation involve research conducted by Message Factors in conjunction with advertising agencies and marketing consultants, demonstrating the usefulness of research in branding, positioning, and other critical areas.
This presentation is designed for advertising agencies, marketing consultants, marketers, and others who:
--Are responsible for branding, marketing, or advertising initiatives
--Use research to guide strategic decisions
--Are in a position to recommend research methodologies within their companies or to clients
Tuesday, May 25th
9:00 - 10:30 AM
The Community Foundation
1900 Union Avenue
RSVP to info@aafmemphis.org
"Research, Aim, Fire" is a 45-minute presentation consisting of a series of case studies that illustrate specific applications of marketing research. Each case study covers one or more common marketing scenarios, including issues related to branding, positioning, and advertising. The case studies include a discussion of the overall marketing concepts that apply to each scenario, and how research can be used to guide decision-making.
Several of the case studies discussed in this presentation involve research conducted by Message Factors in conjunction with advertising agencies and marketing consultants, demonstrating the usefulness of research in branding, positioning, and other critical areas.
This presentation is designed for advertising agencies, marketing consultants, marketers, and others who:
--Are responsible for branding, marketing, or advertising initiatives
--Use research to guide strategic decisions
--Are in a position to recommend research methodologies within their companies or to clients
Tuesday, May 25th
9:00 - 10:30 AM
The Community Foundation
1900 Union Avenue
RSVP to info@aafmemphis.org
Thursday, May 6, 2010
Free Lunch
Who said there is no Free Lunch?
Right now, we are offering a special deal. If you become a member of AAF Memphis before May 27, 2010, your membership dues will cover you through June 30, 2011. Which means you get 2 months for free - the May and June luncheons. A 12-month membership is $225 in annual dues plus a one-time $25 initiation fee. Membership includes your lunch at monthly luncheon programs, discounts for seminars, discounts for ADDY entries and tickets, and more. With this offer, you get 14 months for the same price as 12 months. Sign up for your Free Lunch today.
Right now, we are offering a special deal. If you become a member of AAF Memphis before May 27, 2010, your membership dues will cover you through June 30, 2011. Which means you get 2 months for free - the May and June luncheons. A 12-month membership is $225 in annual dues plus a one-time $25 initiation fee. Membership includes your lunch at monthly luncheon programs, discounts for seminars, discounts for ADDY entries and tickets, and more. With this offer, you get 14 months for the same price as 12 months. Sign up for your Free Lunch today.
District ADDY Winners
Congratulations to the following local agencies/companies that won at the District ADDY awards:
Archer>Malmo
Counterpart Communications
CS2 Advertising
Greater Memphis Chamber
Harvest
inferno
Live From Memphis
Oden
Red Deluxe
Tactical Magic
Awards will be presented at the AAF Memphis luncheon on Thursday, May 27th at the U of M Holiday Inn. The luncheon begins at 11:45.
Archer>Malmo
Counterpart Communications
CS2 Advertising
Greater Memphis Chamber
Harvest
inferno
Live From Memphis
Oden
Red Deluxe
Tactical Magic
Awards will be presented at the AAF Memphis luncheon on Thursday, May 27th at the U of M Holiday Inn. The luncheon begins at 11:45.
Monday, April 19, 2010
April/May Events and News at a Glance
Join AAF before April 22nd, pay no intitation fee. And bring a guest to our Breakfast Marketing seminar ($50 value)
It won’t last long, but it’s a great promotion and a perfect reason to sign up and start taking advantage of AAF member benefits today. Click here to join.
Thursday April 22nd
Marketing Breakfast Seminar with “Nametag Guy” Scott Ginsberg
Learn how to be that guy. Or brand. Just learn how to be unforgettable at our special breakfast seminar with this high-energy national speaker.
Our AAF Memphis 2010-2011 Board and Officers have been nominated!
Please take a look at our newest crop of AAF nominees before we vote in May. Know someone that needs to be on the list? All nominees must be entered by April 22nd.
Thursday, April 29th
Larry Shaw receives the AIGA Design Fellows Award
We join AIGA in honoring the late Larry Shaw for his contributions and achievements in the Memphis design community at the Stax Museum.
Thursday, May 6th
Get Funky! With the Funky Furniture and Art Party
It’s our umpteenth year and it’s for a great cause – raising money for local ad students to go to the National Student Advertising Competition. Join us at the Young Ave. Deli and get funky.
It won’t last long, but it’s a great promotion and a perfect reason to sign up and start taking advantage of AAF member benefits today. Click here to join.
Thursday April 22nd
Marketing Breakfast Seminar with “Nametag Guy” Scott Ginsberg
Learn how to be that guy. Or brand. Just learn how to be unforgettable at our special breakfast seminar with this high-energy national speaker.
Our AAF Memphis 2010-2011 Board and Officers have been nominated!
Please take a look at our newest crop of AAF nominees before we vote in May. Know someone that needs to be on the list? All nominees must be entered by April 22nd.
Thursday, April 29th
Larry Shaw receives the AIGA Design Fellows Award
We join AIGA in honoring the late Larry Shaw for his contributions and achievements in the Memphis design community at the Stax Museum.
Thursday, May 6th
Get Funky! With the Funky Furniture and Art Party
It’s our umpteenth year and it’s for a great cause – raising money for local ad students to go to the National Student Advertising Competition. Join us at the Young Ave. Deli and get funky.
Thursday, April 29th - Larry Shaw honored by AIGA
Larry Shaw to receive AIGA Design Fellows Award
We are joining AIGA Memphis in honoring the late Larry Shaw as a recipient of the AIGA Fellow Award, which recognizes the contributions and achievements of leaders in the Memphis design community.
Shaw’s design contributions are vast, but he is most well known locally for his work at Stax Records, including the international branding of the company. Shaw developed not only the Stax logo, but worked diligently on album covers, advertising campaigns, marketing promotions and eventually led the company’s film division. After Stax folded in the mid-1970s, Shaw opened The Shaw Group, the south’s first African American-owned, full-service advertising agency.
Guests set to pay tribute to Shaw during the reception include Al Bell, Kim Shaw Brisco, Deannie Parker, Howard Roberson and Michael Thompson.
There will be a reception starting at 5:30pm, followed by a panel discussion of his life and design legacy, and an brief award presentation to his family.
April 29, 2010
5:30 - 7:30 p.m.
STAX Museum of American Soul Music
926 E. McLemore Ave. Memphis, TN 38106
This is event is free, but seating is limited and you must RSVP to 901-728-5464 by April 26, 2010!
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